NEW YORK -
The long-awaited surge in hiring at small businesses appears to
Owners who resisted hiring after the recession
are taking on workers to keep up with rising demand for products
and services. Companies began stepping up their hiring pace in
Hyundai in Harrisburg, Pennsylvania, is adding seven people to
its staff of 92 because new cars are selling at their fastest
rate in eight years. The market for used cars is also strong.
actually getting involved in selling cars because we don’t have
enough salespeople,’’ says Paul Selvaggi, president of the
dealership and service center.
hired a sales manager, its first new employee since the third
quarter of last year. Up next: salespeople, workers to service
cars and employees who develop new sources of revenue.
businesses held off hiring until they had enough business to
justify taking more risks. As recently as March, an American
Express survey found 76 percent of owners planned to hire only
when their revenue rose.
effect from growth in construction and consumer spending are
feeding the increase, says Susan Woodward, an economist who
helps software maker Intuit compile its hiring surveys.
Pampering is back
Aranda’s business began picking up in March. Her 4-year-old
company, Faces By Liliana, gives facials, massages and other spa
treatments in homes or offices in the San Francisco area. Her
business has done well since its start, but she never needed to
hire. When clients held spa parties for their friends, she
looked for freelancers to help.
spring, Aranda suddenly started getting more appointments. She
attributes the bump in business to people splurging again after
the recession and its aftermath.
‘‘They make a
point of saying, I’ve earned this, I’m going to treat myself,
and I’m not afraid to spend a little more,’’ she says.
The size of
Aranda’s spa parties was larger than in the past - 11 to 14
people compared to six to eight. Revenue is up 20 percent so far
this year. The increase in business made hiring three part-time
employees who she could always rely on a necessity.
A region recovers
in South Florida’s real estate market and economy has allowed
Tadd Schwartz’s public relations firm to step up its hiring.
Schwartz Media Strategies usually hired one or two employees
annually the past six years, but in the last three months, he’s
added three full-time staffers and two interns, putting his
payroll at 17. That’s up from 12 staffers a year ago.
been confident enough to hire before sealing a deal with new
clients. He wants to have enough people on staff to hit the
ground running when a contract is signed.