PEWAUKEE - The Plan Commission told developers
Thursday that if a nearly 6,000-square-foot Kwik Trip gas
station is to be built at the southeast corner of Capitol Drive
and Dynex Drive, it had better stand apart from other Kwik Trips
around the state.
property for the proposed development serves as a gateway,
commissioners said, they are sensitive to all elements that
stand apart from the rest of the community.
“You’ve got to
make it so the property’s not jumping out at you,” said Village
President Jeff Knutson. “If we were to go ahead with anything,
that’s what I’d want to see here. I’d want to see it quieted
With that in
mind, the plan would need to lose some of Kwik Trip’s
characteristic features, said Village Planner Mary Censky, who
had 12 recommendations for the developers. This would include
eliminating the bright red and white lighting, nixing outside
merchandising such as Redbox and removing outdoor signs that
direct motorists to the car wash or advertise specials.
providing an overall recommendation of the plan, the commission
voted 6-1 to table it until the next meeting. Several
commissioners voiced reservations over traffic and whether the
development was an appropriate use for the area.
was one of those who voted to table the topic, though she feared
that the addition of a required traffic light in close proximity
to a pre-existing traffic light would create stop-and-go
a representative for Kwik Trip, said it was in the company’s
best interests to make the traffic work.
can’t get in and out, they won’t come back,” he said.
One of several
residents living near the site who want to sell their property
to Kwik Trip - in order for the company to consolidate them into
one big property - said the commission needs to consider the
types of businesses that would be willing to use this location.
“We’ve got a
well-respected company that has put in a (significant amount of
money) to study this,” Matt Hall said. “The traffic at that
location is already a nightmare right now. We’ve got a company
that is wiling to foot the bill to fix that problem. I don’t
know what other companies you might find that would be willing
to do that.”
To go through
with the development, Kwik Trip would need to acquire all the
properties and combine them into one that could then be rezoned.
The company would also need to agree to a planned unit
development, which spells out what is expected of the property -
and says the property may revert to its original zoning if the
timeline or requirements aren’t adhered to.
Representatives from Kwik Trip did not comment after the meeting
about whether they will pursue the project further.