Quad/Graphics installs wide web press in Pewaukee

Freeman Staff

Dec. 14, 2015

PEWAUKEE — Quad/Graphics has installed a new custom digital color wide web press in its direct mail headquarters in Pewaukee. The new web press will allow marketers to have more flexibility in the size and complexity of direct mail formats while driving one-to-one engagement with consumers via full web customization, according to the Monday announcement.

The digital press will be connected to a full finishing line and a converted offset web press that will deliver full web inline finished products with expanded capabilities such as UV and aqueous coatings, folding, die cutting, gluing, pop-ups, nested sets and more, according to the Sussex-based business.

The one-to-one customization made possible by the press will be driven by QRelevant, a proprietary workflow engine with a rules-based digital asset and content management system that determines the imagery, messaging, offer or promotion based on specific data attributes.

“This unique workflow and press configuration is a game changer in the print industry,” said Joel Quadracci, Quad/Graphics chairman, president & CEO, in a statement. “Direct marketers will gain a competitive edge with data-driven, hyper-personalized direct marketing that is impactful, cost-effective and delivers maximum return on investment. Quad is fully committed to investing in best-in-class solutions to help marketers perform better while also reducing their production and distribution costs. This technology will provide our clients solutions never before possible in the industry.”

According to Quad/Graphics, the new wide web press will allow for mass scale printing at a cost-effective price.

<<EARLIER: Quad/Graphics closing two out-of-state plants

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