Waukesha's Main 'Squeeze' 
Juice and smoothie bar opens along Riverwalk

By SARAH PRYOR - Freeman Staff

July 12, 2014

Pat Hildebrant makes a Superman smoothie Friday at the new Squeeze juice and smoothie bar.
Charles Auer/Freeman Staff

WAUKESHA — The juice is loose in downtown Waukesha.

Owned by mother-daughter duo Pat and Sabrina Hildebrant, Squeeze juice and smoothie bar officially opened on the Riverwalk behind Kendal Lofts apartments at 456 W. Main St. this week.

“I look at juicing as my balance — I also can eat cheese curds and things like that sometimes, but this is good for me,” said Sabrina Hildebrant, who is also a co-owner of Moxie Beauty Lounge across the street. “The juicer separates the juice from the rest of the fruits and vegetables, and by removing that fiber, your body can absorb the nutrients more quickly and efficiently.”

After watching a documentary called “Fat, Sick and Nearly Dead,” the Hildebrants decided to start “juicing” in their own home two years ago. They’ve experimented with ingredients ranging from beets to peaches and everything in between, looking for recipes that taste great and pack a nutritional punch.

Sabrina Hildebrant pours a Superman smoothie Friday at Squeeze. The smoothie is made with blueberries, raspberries, strawberries and banana.
Charles Auer/Freeman Staff

“I hate green vegetables, but I love them in juice,” Pat Hildebrant said. “This is a great way for people to get fruits and veggies into their diets when they normally wouldn’t.”

The ladies offer three different varieties of juice and two smoothies, all named after superheroes.

“It’s because we feel like they give you superhuman strength,” Sabrina Hildebrant said. “I’ve got more energy, fewer headaches and tummy issues and just generally feeling better.”

Squeeze’s juices and smoothies contain no dairy, gluten or soy and are made purely of fruit and veggies.

Squeeze is located on the Riverwalk behind the Kendal Lofts.
Charles Auer/Freeman Staff

The bright orange Captain America contains orange, carrots, peppers and ginger while the green Incredible Hulk features apples, cucumbers, kale and celery. The Wonder Woman — Pat Hildebrant’s favorite — has kale, pineapple and orange juice for a slightly sweeter take on veggies.

Prices are $5 for a 12-ounce juice and $6.50 for a 16-ounce juice.

Pat Hildebrant said kids or less adventurous novice juicers can also ask for pure orange, apple or pineapple juice or some combination.

A display at Squeeze shows the ingredients of the various juices and smoothies.
Charles Auer/Freeman Staff

Two smoothies — the berry-infused Superman and the mango and pineapple-filled Hercules — are a more fiber-filled way to cool off.

The juice stand will be open from 8 a.m. to 2 p.m. today so that customers can stop by during the Farmers Market, and its normal hours will be 11 a.m. to 4 p.m. Thursdays, 11 to 4 p.m. Fridays and 8 a.m. to 2 p.m. Saturdays.

For more information, visit the Web at www.facebook.com/isqueezewaukesha.

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