Batteries Plus Bulbs named one of best franchises to buy

By Katherine Michalets - Freeman Staff

July 2, 2015

Joe Nelson, store manager of the 1190 W. Sunset Drive Batteries Plus Bulbs location, tests a car battery on Tuesday.
Charles Auer/Freeman Staff

HARTLAND — The future continues to glow brightly for Hartland-based Batteries Plus Bulbs, which announced Tuesday it was named one of the best American franchises to buy by Forbes due to its continuous store expansion and sales growth.

In 2014, Batteries Plus Bulbs opened 42 new store locations nationwide and saw a system-wide sales increase of 8.6 percent — including a 74 percent increase in overall light bulb sales, according to the announcement. The growing battery, light bulb and smartphone and tablet repair franchise now has more than 650 locations in the U.S. and Puerto Rico.

During the past five years, Batteries Plus Bulbs has had a 12 percent growth rate and 97 percent franchise continuity, according to the company. It has therefore been ranked No. 8 in Forbes’ mid-range investment category, where franchise investments range from $150,001 to $500,000.

“We’re honored to be recognized among Forbes’ list of best performing franchises in America for the second year running,” said Russ Reynolds, CEO of Batteries Plus Bulbs, in a statement. “This is truly a testament to the endurance of our brand and underscores our commitment to evolving with industry trends while continuing to provide the tools necessary for our franchisees to be as successful as possible. With one quarter of our franchisees opening up more than 90 additional stores in the last three years, this further validates the outstanding franchise opportunity we offer.”

Joe Nelson, store manager of the 1190 W. Sunset Drive Batteries Plus Bulbs location, looks over LED lighting products on Tuesday.
Charles Auer/Freeman Staff

In 2013, Batteries Plus Bulbs opened 55 new stores and anticipated creating about 275 to 330 jobs in 2014.

Headquartered on Walnut Ridge Drive in Hartland, the 25year-old company occupies about 15,000 square feet in an industrial park.

In 2015, Batteries Plus Bulbs has plans to open 50 new locations across the country, focusing in the Northeast and southern California.

Reynolds previously told The Freeman that he envisioned continued growth in franchisees, new products and services. “We continue to look for more ways to meet customers’ needs and new ways to drive revenue to the store,” Reynolds said.

The company continues adding innovative products and expanding services such as onsite repairs for iPhone, iPad and iPod Apple devices and most Samsung devices.

Batteries Plus Bulbs also seeks to help U.S. military veterans own business through its Ownership with Honor program, which provides more than $210,000 in financial support that funds nearly 85 percent of the initial store investment, according to the company.

T he second annual “Best and Worst Franchises to Buy, 2015,” rankings were compiled from performance and revenue metrics analyzed by FRANdata, a research and consulting firm studying the comparative performance of franchise brands. FRANdata measured franchise performance based on demand for the franchise brand, success of existing franchisees, franchisor support from the perspective of “lender friendliness,” transparency and average investment.

Batteries Plus Bulbs is owned by Roark Capital Group, an Atlanta-based private equity firm.