Uber driver Dale Kolbus
stands with the Lexus he uses for driving customers.
OF PEWAUKEE - Providing rides in his Lexus via the Uber
rideshare program has given new resident Dale Kolbus an
opportunity to learn the metro Milwaukee area, while
earning some money and advertising his skin care
“There are a lot of diverse people and for the most part
people are pleasant,” Kolbus said Thursday from his City
of Pewaukee home. “I love doing it; it’s a great time.
It is getting me more business contacts.”
Kolbus began to provide rides on New Year’s Eve and said
he plans to continue to be a part of Uber in the future.
uses a smartphone app to connect people needing a ride
to a destination with a registered driver in their area.
The service is worldwide and began in Waukesha on May
Four Uber cars are seen
in the Waukesha area in this screen capture of the
Lauren Altmin of Uber Technologies, Inc. said she
couldn’t provide the specific number of rides given in
Waukesha or the amount of drivers registered with Uber
because they it is proprietary information.
“Since our launch we have been embraced by the
community,” she said. “We found that people in Waukesha
are excited about this new transportation option.”
Additionally, Altmin said Uber has seen more people
wanting to partner with the company as drivers. So far
in the Waukesha area, there are dozens of partner
drivers and hundreds of trips have been taken via Uber.
goal is to provide access to a transportation option as
reliable as running water,” Altmin said. “We have seen a
great response to the platform. That said, we are always
looking for more partners.”
Kolbus said he is a mortgage broker by day and owns a
skin care business called Nerium International. Through
that business, he earned a Lexus that has the plate FRE
LEXS, which Uber riders often ask him about and which
gives him a chance to discuss Nerium.
farthest that Kolbus has taken a rider is from Brady
Street in Milwaukee to Burke’s Lakeside in Oconomowoc.
Generally, Kolbus said he offers his driving services
one night during the week and then either a weekend
night or a Sunday morning when many people use Uber to
go from their hotel to the airport.
Locally, people contact Uber to get a lift from Pewaukee
or Waukesha to downtown Milwaukee, or to events in the
area such as the Waukesha County Fair, Kolbus said. He
also provides rides to foreign students staying in area
hotels who must get to grocery stores.