MENOMONEE FALLS - Brad Hoffman started his new job as Arandell
Corp.ís chief financial officer Monday.
Hoffman replaces James Giencke at the Menomonee Falls-based
company. Giencke served as Arandellís president since 1974 and
retired at the end of last month.
Hoffman, who also serves on Arandellís board, has more than 30
years of industry experience. Arandell, founded in 1922,
provides printing, mailing, distribution, database marketing and
other services to retail and direct mail catalog customers.
Prior to joining Arandell, Hoffman held leadership positions at
Perry Juddís, a Wisconsin-based magazine and catalog printer. He
was also a CFO of Putman Media and the American Society for
He began his career as an auditor with Price Waterhouse.
Hoffman is a certified public accountant and holds a bachelor's
degree in accounting and a masterís degree in business