Hoffman named Arandell president

Special to The Freeman

Oct. 14, 2013

MENOMONEE FALLS - Brad Hoffman started his new job as Arandell Corp.ís chief financial officer Monday.

Hoffman replaces James Giencke at the Menomonee Falls-based company. Giencke served as Arandellís president since 1974 and retired at the end of last month.

Hoffman, who also serves on Arandellís board, has more than 30 years of industry experience. Arandell, founded in 1922, provides printing, mailing, distribution, database marketing and other services to retail and direct mail catalog customers.

Prior to joining Arandell, Hoffman held leadership positions at Perry Juddís, a Wisconsin-based magazine and catalog printer. He was also a CFO of Putman Media and the American Society for Quality.

He began his career as an auditor with Price Waterhouse.

Hoffman is a certified public accountant and holds a bachelor's degree in accounting and a masterís degree in business administration-finance.