Up the Creek expands 
Vintage boutique moves to bigger Cedarburg site

By Craig McCarthy -News Graphic Correspondent

Nov. 10, 2015

  Up the Creek owners Russ and Debbie Lauer have moved to a larger location on Washington Avenue in Cedarburg.
Photo by Mark Justesen

CEDARBURG — It didn’t take very long for Debbie Lauer to move her downtown Cedarburg business a few blocks down the street in early October.

“We only shut down for a week,” said Lauer, owner of Up the Creek with her husband, Russ..

The home decor and vintage item boutique store reopened in a much larger location at W63 N698 Washington Ave. – near the intersection of Washington Avenue and Bridge Road – Oct. 10.

According to Lauer, she tripled her space.

“This was a very good move. In the short time since reopening I’ve had a wonderful response,” said Lauer.

Lauer worked in retail for more than 20 years and admits that retirement wasn’t for her, which is why she decided to open her own shop a few years back. She travels around the country to different markets, looking for items to fill her store, which she describes as a mixture of both old and new home accent pieces.

She was at her previous Cedarburg location for three years. Her landlord is selling the building, so she needed to find a new space, which happened to open up just a few blocks away.

“It was perfect timing,” Lauer said. She closed her old store Oct. 4 and a week later she was in her new, bigger retail space.

“I just kinda moved in and opened it as quick as possible so I didn’t have to have the down time,” she admitted.

If fact, the move happened so quickly that Lauer didn’t even have time to think about a grand reopening. With no concrete plans for something like that in the near future, she did say she may consider doing something extra special around the holidays for her customers as a way to commemorate the recent move, even it was only a few blocks down street.



Up the Creek
W63 N698 Washington Ave.