Dr. Robert Manz and Dr. Kristen Maskala recently
opened M Ortho in Cedarburg.
Photo by Craig McCarthy
CEDARBURG - Dr. Kristen Maskala and Dr. Robert Manz are
going against the mainstream when it comes to practicing
That’s because while most physicians are working for
large health care systems, these two orthopedic surgeons
recently opened M Ortho in Cedarburg, a health clinic
offering specialized, board-certified orthopedic care.
Manz handles upper extremities and hand surgery, while I
focus on sports medicine, arthroscopic surgery and knee
replacement,” Maskala said.
two have known each for nearly 20 years. When they met
during their residency time at the Medical College of
Wisconsin, little did they know that all these years
later they would be working together, side by side in
their own clinic.
“It’s been an adventure,” Manz said.
clinic, located on Washington Avenue, opened in March.
The two left another clinic they were working at in West
Bend last October. They took time off to study for board
recertification and to get M Ortho up and running.
was a period of time to recharge ourselves and reexamine
why we went into medicine in the first place,” said Manz.
“We’re primarily focused on providing better individual
care for each and every one of our patients,” Maskala
duo sees about 75 patients a week in their Cedarburg
clinic and performs between 25 to 30 surgeries a month
at neighboring hospitals, including Columbia St. Mary’s
Ozaukee, St. Joseph’s in West Bend, the Orthopedic
Hospital of Wisconsin and the Menomonee Falls Surgery
“We’re getting probably 70 percent of our patients from
the West Bend area,” Maskala said. “It’s also been word
of mouth. We get new referrals every month from physical
therapists, people we work with at the hospitals and
independent doctors in the area; its been great.”
fact, the venture has been going so well thus far, the
two are developing plans to open a second clinic next
fall in West Bend. This means bringing on more doctors,
hiring more staff and having more direct contact with
patients in the area. “It’s become a more
patient-centered focus, a more intimate feeling
connecting with patients,” Manz said.
definitely been a learning curve for these two doctors,
operating their own clinic, but one in which technology
and social media are helping them reach a wider
“What’s unique about us is that we have a really nice
Internet presence. We have a Twitter account, we have a
Facebook account. When he (Manz) set up the Facebook
page, within the first 48 hours we had something like
5,000 views so we’re networking that way,” Maskala said.
the clinic’s logo was designed by Manz and the colors
(green and brown) are the same colors that can be seen
throughout the clinic’s interior. According to Maskala,
these colors were chosen for a specific reason and
reflect their personalities.
green represents new growth and rebirth, while the brown
represents the earth and being grounded, remembering
where you came from,” Maskala said.
an ever-changing health care landscape, M Orthro seems
to be starting out on the right foot.