Before she owned her own Merle
Norman location in the Town of Oconomowoc, Beth Frost was a
faithful user of the company’s products. She says the town
needed to have another location after the previous one
closed a few years ago, prompting customers to drive as far
as Madison or Brookfield.
Josh Perttunen/Enterprise Staff
OF OCONOMOWOC - Beth Frost used to get her makeup from
the Merle Norman store in the Town of Oconomowoc. When
it closed, though, she found herself driving all the way
to Madison or Brookfield for the products she had been
using so faithfully.
She knew other
loyal customers were doing the same thing.
“I was sick of
having to travel so far for my makeup,” said Frost, who had been
in outside sales, promoting medical devices. “I have been using
this line since high school.”
Her idea was
to open a shop in the Town of Oconomowoc, capitalizing and
building upon that customer base.
time my husband and I discussed opening a Merle Norman store, he
said ‘no,’ but I don’t think men realize the market there is for
beauty products,” she said. “The second time we discussed it, he
saw the space and was on board.”
opened on Black Friday in the space where a dry cleaning
business had been, at
W359-N5002 Brown St., and very little work was needed.
There is a
full line of beauty products available, including those for
makeup and skin care. Frost also has firsthand knowledge of the
products and her Merle Norman training to personalize the
experience. Customers receive a one-on-one consultation, where
they can discuss what effects they are hoping to accomplish.
“There is a
lot more to makeup and skin care than even I initially thought,”
Frost said of her training. “If people have a concern, we
usually have something that addresses it. I can help with
anything from oily skin to dry skin. People have a lot of
questions and they can try it before they buy it, testing out
makeup colors, moisturizers and other products. I believe in
this product; I couldn’t sell anything that I don’t believe in.”
hopes to use her space to display and sell work by artisans with