The Poplar Creek project would have 136 luxury
apartments in two residential buildings and joined by a
two-story common area element. A commercial building is
proposed at the northeastern corner of Jennifer Drive and
Bluemound Road in the Town of Brookfield.
TOWN OF BROOKFIELD — “Fast track” was a phrase used
several times Tuesday as town officials made a few swift
motions and green-lit a mixed-use development on a
7.45-acre parcel near Poplar Creek.
Following a favorable recommendation last week by the
Plan Commission, the Town Board on Tuesday voted in
favor of two technical measures that advance a planned
136-unit luxury apartment complex and a
4,200-square-foot retail building.
development is eyed on undeveloped land along Jennifer
Drive and immediately west of Poplar Creek. Hales
Corners-based development company Wimmer Communities has
pitched the project.
Wimmer’s plans come as heavy lifting gets underway for
the ballyhooed The Corners development on the opposite
side of the street. The Corners project includes a bevy
of retailers, anchored by a first-to-Wisconsin Von Maur
department store, and takes the place of the since-razed
aged Menards building, as well as West Point Cinema and
the West Point Plaza shopping center.
The proposed luxury apartments off Jennifer Drive and
Bluemound Road in the Town of Brookfield as viewed from the
Poplar Creek entry.
Town Board’s dual motions for the Wimmer project include
an amendment to two governing documents — the town’s
master plan and a larger-scale set of plan details
applying to all of Waukesha County.
board also is backing a plan to rezone the 7.45-acre
parcel from a designation of limited general business to
mixed-use. The technical changes accommodate Wimmer’s
housing plans for the parcel.
While local officials favor the plans, there are still
several steps that need to take place before
construction crews can begin pushing around dirt and
erecting beams at the site.
Gary Lake, building and zoning administrator, said
county officials need to review and approve plans. That
next step in the process is expected to take place
The Poplar Creek project would
have 136 luxury apartments in two residential buildings and
joined by a two-story common area element. A commercial
building is proposed at the northeastern corner of Jennifer
Drive and Bluemound Road in the Town of Brookfield.
do have a number of reviews that are pending approval,”
Lake said. “Our hope and goal, in terms of a timeline,
is to have this fast-tracked so we can have everything
in place by October.”
Mark Wimmer, president of Wimmer Communities, said the
apartments will be targeted toward a high-end clientele.
If plans move forward, the company will market them as
According to Wimmer’s plans, the project would encompass
two residential buildings, attached by a common area.
The commercial component, entailing one building, is to
be constructed at the northeast corner of Jennifer Drive
and Bluemound Road.
Wimmer has a mixture of parking plans that include
underground, surface and street scenarios. The
underground parking, aimed at residents, would be
accessible by entering from Jennifer Drive.
other business Tuesday, the Town Board:
Went into closed session to discuss future strategies
regarding the state Department of Administration’s
recent rejection of the town’s incorporation proposal.
Gave final approval to a 105-room lodging development
known as Home2Suites. Hilton Hotels is helming the
project, which will be located on the east end of Larry
Approved a series of exceptions, pertinent to the town’s
municipal code, for The Corners project. The exceptions
address building developments that straddle property
lines within the development.