Town of Brookfield officials fast-track mixed-use development near The Corners

By Dave Fidlin - Special to The Freeman

Aug. 5, 2015

 The Poplar Creek project would have 136 luxury apartments in two residential buildings and joined by a two-story common area element. A commercial building is proposed at the northeastern corner of Jennifer Drive and Bluemound Road in the Town of Brookfield. 
Submitted rendering

TOWN OF BROOKFIELD — “Fast track” was a phrase used several times Tuesday as town officials made a few swift motions and green-lit a mixed-use development on a 7.45-acre parcel near Poplar Creek.

Following a favorable recommendation last week by the Plan Commission, the Town Board on Tuesday voted in favor of two technical measures that advance a planned 136-unit luxury apartment complex and a 4,200-square-foot retail building.

The development is eyed on undeveloped land along Jennifer Drive and immediately west of Poplar Creek. Hales Corners-based development company Wimmer Communities has pitched the project.

Wimmer’s plans come as heavy lifting gets underway for the ballyhooed The Corners development on the opposite side of the street. The Corners project includes a bevy of retailers, anchored by a first-to-Wisconsin Von Maur department store, and takes the place of the since-razed aged Menards building, as well as West Point Cinema and the West Point Plaza shopping center.

 The proposed luxury apartments off Jennifer Drive and Bluemound Road in the Town of Brookfield as viewed from the Poplar Creek entry.
Submitted rendering

The Town Board’s dual motions for the Wimmer project include an amendment to two governing documents — the town’s master plan and a larger-scale set of plan details applying to all of Waukesha County.

The board also is backing a plan to rezone the 7.45-acre parcel from a designation of limited general business to mixed-use. The technical changes accommodate Wimmer’s housing plans for the parcel.

While local officials favor the plans, there are still several steps that need to take place before construction crews can begin pushing around dirt and erecting beams at the site.

Gary Lake, building and zoning administrator, said county officials need to review and approve plans. That next step in the process is expected to take place imminently.

The Poplar Creek project would have 136 luxury apartments in two residential buildings and joined by a two-story common area element. A commercial building is proposed at the northeastern corner of Jennifer Drive and Bluemound Road in the Town of Brookfield.
Submitted rendering

“We do have a number of reviews that are pending approval,” Lake said. “Our hope and goal, in terms of a timeline, is to have this fast-tracked so we can have everything in place by October.”

Mark Wimmer, president of Wimmer Communities, said the apartments will be targeted toward a high-end clientele. If plans move forward, the company will market them as “luxury.”

According to Wimmer’s plans, the project would encompass two residential buildings, attached by a common area. The commercial component, entailing one building, is to be constructed at the northeast corner of Jennifer Drive and Bluemound Road.

Wimmer has a mixture of parking plans that include underground, surface and street scenarios. The underground parking, aimed at residents, would be accessible by entering from Jennifer Drive.
 

In other business Tuesday, the Town Board:

Went into closed session to discuss future strategies regarding the state Department of Administration’s recent rejection of the town’s incorporation proposal.

Gave final approval to a 105-room lodging development known as Home2Suites. Hilton Hotels is helming the project, which will be located on the east end of Larry Court.

Approved a series of exceptions, pertinent to the town’s municipal code, for The Corners project. The exceptions address building developments that straddle property lines within the development.