Bar’s goal, to stand out
Manager: Collin’s Deck ‘high class’

By AMANDA VOSS - Daily News

August 6, 2014

 Decor at Collin's Deck Bar on Tuesday evening in West Bend. The bar opened in its new location on Main Street a week ago.     
Photos by John Ehlke

The newest bar in downtown West Bend is different than many others.

Collin’s Deck Bar General Manager Owen Masters said they’re trying to stand out.

“There’s a lot of shot-and- beer bars around and we don’t want to be another bar like everyone else,” Masters said.

Masters said the owner, Chad Goeman, bought the building and also owns River Horse West in West Bend. He said Goeman was chipping away at Collin’s Deck Bar to make something nice. Goeman said he was going to make it a country bar, but got away from that because he didn’t want to limit who was going to the bar.

 The unfinished back deck area at Collin's Deck Bar on Tuesday evening in West Bend.     
Photos by John Ehlke

He said the tavern, 131 S. Main St., offers great service, a great atmosphere and it’s something the downtown area needs.

Goeman said the bar will feature margaritas, martinis and ice cream drinks. There will be bloody Marys on Sundays, Masters said.

“It’s just going to be very high-class and presentable. At the same time we’re not a martini lounge,” Masters said.

There are eight tap heads of beer and micro beers and ales. There’s even a beer called Deck Bar Light, which is a light lager. Six cider beers are being offered, and there are a banana beer and a pumpkin beer on tap. There are several India pale ales.

 General Manager Owen Masters talks with customers at Collin's Deck Bar on
Tuesday evening in West Bend.      

Photos by John Ehlke

“They’re all winners of taste testing,” Masters said. “We’ve got the best tasting. We don’t want to pull in everything everybody else has.”

He said high-energy bartenders have been hired to entertain people and he wants them to converse with the customers.

“We want everyone coming in. We don’t want ‘Cheers’ where everyone needs to know your name in order for you to be cool here,” Masters said.

There’s a unique decor Masters described as modern rustic. Goeman said the bar was named after his son Collin. His son’s mother, Julie Jaroch, designed the bar.

“I let her run with it. What was portrayed is a contemporary barn look,” Goeman said.

The bar top is copper and there are drinks in copper mugs — like the Moscow mule, a vodka with ginger beer.

 USB and power outlets are on the patrons side of the bar underneath the bar top for
laptops and cellphone charging.      

Photos by John Ehlke

Masters said the longer the copper bar top is there, the cooler it will look.

Barn siding lines the lower portion of the bar and barn roof is placed along the wall. There are exposed beams and warm tan-colored walls.

There are two televisions on the sides of the bar and a projector in the center of the bar that displays art onto the wall. It also turns into a television. Masters would like to get a flash drive of local art to project on the wall.

To keep the decor modern, there are plugs and USB ports underneath the bar, so people can charge their cellphones. There is also lighting behind the bar that flashes colors.

A deck off the bar overlooks the Milwaukee River. They are planning an outdoor space under the deck once they have a permit.

 General Manager Owen Masters talks with customers at Collin's Deck Bar on
Tuesday evening in West Bend      

Photos by John Ehlke

Goeman said the West Bend Common Council will consider the extension Aug. 18.

Masters said people in Wisconsin want to be outside during the summer and it’s going to be an exciting place.

“It’s a great clean environment,” Masters said. “There’s so much cool about this place. It’s hard to put into words about what this place is.

“You got to see it to believe it. You gotta check it out. It’s unbelievable.”

Collin’s Deck Bar is open from 3 p.m.-2 a.m. Monday through Friday and 3 p.m.-2:30 a.m. Saturday and Sunday.