The Salvation Army Family Store
on East Moreland Boulevard will be closing July 5.
Charles Auer/Freeman Staff
WAUKESHA - After almost two decades in
Waukesha, the Salvation Army retail store on Moreland
Boulevard is closing its doors for good on July 5.
Salvation Army Capt. Gerhard Scheler said Boucher
Auto Group purchased the store’s building at 1537 E. Moreland
Blvd. and plans to use it, so the store will need to vacate in a
few weeks. He also said that he hopes to find a new location for
the almost 20,000-square-foot retail store in Waukesha as soon
“We want to stay in Waukesha but we’re having a
difficult time finding a new location,” Scheler said. “We’ve
been feverishly looking ever since we heard about this in
The store has been in its current location since
2007 and for the 10 years prior to that, it was located closer
to downtown Waukesha, Scheler said. It sells secondhand clothes,
accessories, bric-a-brac and furniture and also serves as a
donation center. Scheler said proceeds benefit the Adult
Rehabilitation Center in Milwaukee.
“There are two reasons it’s important. Our Adult
Rehab Center in Milwaukee has 100 beds for men plagued with drug
and alcohol addiction. They can live here for up to a year for
free, and the stores support this program,” Scheler said.
“But they also fit anyone’s budget in the
community. People come from the community to shop there with
various budget needs and the prices are very reasonable. The
single mother with three kids or the older adult with a small
pension can come in and find something for themselves.”
A sign in the window says the
Salvation Army Family Store on East Moreland
Boulevard will be closing July 5.
Charles Auer/Freeman Staff
Representatives at Boucher didn’t return
calls seeking comment on Monday, but Community
Development Specialist Jeff Fortin said the city’s
Community Development Department hasn’t heard from
Boucher with proposed plans for the site. He said there
were some initial discussions when Boucher bought the
building last year, but nothing since then.
Many of The Freeman’s Facebook friends were
curious about whether the Pick ‘n Save next door on Moreland
Boulevard would also be closing, but Roundy’s Vice President of
Investor Relations, Corporate Communications and Public Affairs
James Hyland didn’t release much information.
“As a matter of corporate policy, we do not
discuss any aspects of our real estate portfolio publicly. Any
real estate news that we consider material would be made via a
public announcement,” Hyland said in an email. “We have made no
public announcement regarding the store in question.”
Scheler said that as the store nears its final
days, it will host several closeout sales. Once it closes,
people can donate items at the other Salvation Army retail
stores in West Allis and Franklin, or schedule a pickup for
large items like furniture at 414-276-4316 or www.satruck.org.
“We’d love to stay here, but I understand,”
Scheler said. “Business is business and someone else bought the
building and they want to use it.”