Gov. Rebecca Kleefisch, right, congratulates Wisconsin
Manufacturing Extension Partnership’s ExporTech graduates
Kim Schaefgen, office manager, left; Randy Bourdo,
president, second from left; and Nate Wayne, sales manager,
all from Industrial Vacuum Equipment Corporation, on
—The small town of Ixonia isn’t a place associated with
international exporting, but that’s exactly what two companies
aim to do aided by the lessons they learned through Wisconsin
Manufacturing Extension Partnership’s ExporTech.
Thursday, Industrial Vacuum Equipment Corporation and Bryant
Products received their ExporTech diplomas at Waukesha County
Technical College. They were joined by other graduating companies,
including Odyne Systems in Pewaukee and Eco-Latch Systems in
Pewaukee, as well as Price Engineering in Hartland and others.
Wilson, executive vice president of Bryant Products, said her
company was already exporting to Canada, but wanted to look into
growing its customer base. In 2013, Bryant Products, a
manufacturer of pulleys, rollers and CNC components, had $5
million in revenue, which is expected to increase to $13 million
in 2016. Wilson credits this growth to becoming a vendor of choice
and reaching new customers.
hopes that through additional exporting, Bryant Products can again
double its revenue.
part of their export plan, Bryant Products will focus on building
a customer base in Germany, but she said they have their work cut
out for them because Germany tends to be more of a “start-up
country.” Bryant Products plans to take advantage of a grant it
received to perform translation services and to produce literature
with that focus on exporting to Germany.
Wilson watches trends and keeps her finger on the pulse of the
marketplace, she realized that “all consumers are not in the
Bourdo, president of Industrial Vacuum Equipment Corporation, said
his company’s exporting was sporadic in the past.
wasn’t any consistency in countries that purchased,” he said.
learn determine why those export sales were so sporadic and how to
make them more consistent, Bourdo attended ExporTech. Through the
program, Bourdo was able to identify Canada, Australia and the UAE
as strong potential markets for Vacuum Equipment Corporation.
noticed with internet leads, a lot came from these countries,”
goal is to grow exports 5 percent to 10 percent in the next three
years, Bourdo said.
ExporTech, we would have floundered internationally,” he said.
Lt. Gov. Rebecca Kleefisch spoke to the ExporTech companies on
Thursday and said it’s been a tough year for Wisconsin exports,
although the aerospace industry has been a bright spot. She
advised that companies should continue to pursue new clients and
new business relationships in a difficult year. That way when the
economy gets righted, the company will be poised to grow.
abandon your marketing when you’re in a down economy,”