Salvation Army retail store to close for good
Future of neighboring Pick ‘n Save unclear

By Sarah Pryor - Freeman Staff

June 17, 2014

The Salvation Army Family Store on East Moreland Boulevard will be closing July 5.
Charles Auer/Freeman Staff

WAUKESHA - After almost two decades in Waukesha, the Salvation Army retail store on Moreland Boulevard is closing its doors for good on July 5.

Salvation Army Capt. Gerhard Scheler said Boucher Auto Group purchased the store’s building at 1537 E. Moreland Blvd. and plans to use it, so the store will need to vacate in a few weeks. He also said that he hopes to find a new location for the almost 20,000-square-foot retail store in Waukesha as soon as possible.

“We want to stay in Waukesha but we’re having a difficult time finding a new location,” Scheler said. “We’ve been feverishly looking ever since we heard about this in March.”

The store has been in its current location since 2007 and for the 10 years prior to that, it was located closer to downtown Waukesha, Scheler said. It sells secondhand clothes, accessories, bric-a-brac and furniture and also serves as a donation center. Scheler said proceeds benefit the Adult Rehabilitation Center in Milwaukee.

“There are two reasons it’s important. Our Adult Rehab Center in Milwaukee has 100 beds for men plagued with drug and alcohol addiction. They can live here for up to a year for free, and the stores support this program,” Scheler said.

“But they also fit anyone’s budget in the community. People come from the community to shop there with various budget needs and the prices are very reasonable. The single mother with three kids or the older adult with a small pension can come in and find something for themselves.”

A sign in the window says the Salvation Army Family Store on East Moreland Boulevard will be closing July 5.
Charles Auer/Freeman Staff

Representatives at Boucher didn’t return calls seeking comment on Monday, but Community Development Specialist Jeff Fortin said the city’s Community Development Department hasn’t heard from Boucher with proposed plans for the site. He said there were some initial discussions when Boucher bought the building last year, but nothing since then.

Many of The Freeman’s Facebook friends were curious about whether the Pick ‘n Save next door on Moreland Boulevard would also be closing, but Roundy’s Vice President of Investor Relations, Corporate Communications and Public Affairs James Hyland didn’t release much information.

“As a matter of corporate policy, we do not discuss any aspects of our real estate portfolio publicly. Any real estate news that we consider material would be made via a public announcement,” Hyland said in an email. “We have made no public announcement regarding the store in question.”

Scheler said that as the store nears its final days, it will host several closeout sales. Once it closes, people can donate items at the other Salvation Army retail stores in West Allis and Franklin, or schedule a pickup for large items like furniture at 414-276-4316 or

“We’d love to stay here, but I understand,” Scheler said. “Business is business and someone else bought the building and they want to use it.”