Great Lakes Dermatology Clinics changes name to Ascend Dermatology

Freeman Staff

May 18, 2015

MILWAUKEE — Great Lakes Dermatology Clinics announced Monday that it is rebranding its 10 existing locations in southeastern Wisconsin as Ascend Dermatology. A complete brand refresh will be completed by mid-June.

According to the announcement, a new leadership team is behind Ascend Dermatology and is driven by Chief Executive Officer Matt Pettit. He said he believes the new brand identity will better showcase the comprehensive suite of services offered to clients.

The company will offer a complete dermatological experience at its existing locations in Brookfield, Racine, Kenosha, Bay View, Franklin, Oak Creek, Mount Pleasant and Pleasant Prairie. It also plans to expand into the Chicagoland market by the end of 2015. Each center will give a special emphasis to the prevention and treatment of skin cancer, according to the announcement. They will also focus on skin care and treatment options, including cosmetic procedures, psoriasis, acne, mole evaluation and removal, eczema, sun damage and rosacea.

“The goal of the new brand is to really elevate both our experience with customers and quality of care to help people rise to new heights,” Pettit said in a statement. “Our commitment remains laser-focused on our customers, who can continue to expect the very best in dermatological care for our patients.”

Web properties for the new brand will be available at on June 1.