MILWAUKEE — Great Lakes
Dermatology Clinics announced Monday that it is rebranding its
10 existing locations in southeastern Wisconsin as Ascend
Dermatology. A complete brand refresh will be completed by
According to the announcement, a new leadership team is behind
Ascend Dermatology and is driven by Chief Executive Officer Matt
Pettit. He said he believes the new brand identity will better
showcase the comprehensive suite of services offered to clients.
The company will offer a complete dermatological experience at
its existing locations in Brookfield, Racine, Kenosha, Bay View,
Franklin, Oak Creek, Mount Pleasant and Pleasant Prairie. It
also plans to expand into the Chicagoland market by the end of
2015. Each center will give a special emphasis to the prevention
and treatment of skin cancer, according to the announcement.
They will also focus on skin care and treatment options,
including cosmetic procedures, psoriasis, acne, mole evaluation
and removal, eczema, sun damage and rosacea.
“The goal of the new brand is to really elevate both our
experience with customers and quality of care to help people
rise to new heights,” Pettit said in a statement. “Our
commitment remains laser-focused on our customers, who can
continue to expect the very best in dermatological care for our
Web properties for the new brand will be available at
www.ascenddermatology.com on June 1.