Robert Soerens tells Brookfield Mayor Steve Ponto
about the early years of his dealership in Brookfield, when
it was almost alone on the city's west side. The dealership,
now run by Soerens' daughter Stephanie Soerens-Borkowski, is
building a 20,000 square-foot expansion.
Charles Auer/Freeman Staff
BROOKFIELD - Since 1917, the Soerens family has
been selling cars, 40 of those years on Capitol Drive in
Brookfield. While the vehicles the dealership sells have changed
greatly during the past four decades, the storeroom at 18900 W.
Capitol Drive hasnít changed much.
On Thursday, a
groundbreaking ceremony for a new building was held with members
of the Soerens family, Lt. Gov. Rebecca Kleefisch, Mayor Steve
Ponto and Waukesha County Executive Dan Vrakas.
The renovation gave everyone something to
celebrate with construction jobs created, as well as an
anticipated 10 percent increase in Soerens Fordís employees.
A fourth-generation member of the Soerens family,
Stephanie Soerens-Borkowski recently purchased the business from
her father, Robert, and has been named the president.
From left, Brookfield Chamber of Commerce President
Carol White, Brookfield Mayor Steve Ponto, Soerens Ford
Dealer Principal Stephanie Soerens-Borkowski, Robert Soerens,
Wisconsin Lt. Gov. Rebecca Kleefisch and Waukesha County
Executive Dan Vrakas celebrate groundbreaking for the 20,000
square-foot expansion of Soerens Ford on the corner of
Capitol Drive and Brookfield Road Thursday morning.
Charles Auer/Freeman Staff
She greeted visitors at the groundbreaking
and said she is proud of the project that will add 20,000
square feet to the dealership, as well as update the facade.
The service department will be expanded at Soerens Ford,
creating new detailing and car wash stations and demolishing
the existing showroom. The new showroom will include an
indoor vehicle delivery area and a fully updated,
kid-friendly, tech-friendly waiting area with customer work
Vrakas expressed his appreciation for a business
that he said has been a great asset to Waukesha County for 40
He also congratulated Soerens-Borkowski on
recently welcoming the fifth generation of the family.
Soerens Ford continues contributing to the
Brookfield tax base, which when the property values are combined
are the highest of any municipality in Waukesha County, Vrakas
The upcoming expansion and renovation of Soerens Ford
is seen in a rendering.
Ponto commented on the growth along Capitol
Drive, which includes a new Chick-Fil-A, some apartment
buildings by Mandel Group and a new Waukesha State Bank
Kleefisch commended the Soerenses on upgrading
their facility to be family-friendly, technology-friendly and
ďIím really excited about growing this company -
this proud family company,Ē Kleefisch said.