Soerens Ford breaks ground on larger showroom
Business to increase workforce by 10 percent

By Katherine Michalets - Special to The Freeman

Oct. 10, 2014

 Robert Soerens tells Brookfield Mayor Steve Ponto about the early years of his dealership in Brookfield, when it was almost alone on the city's west side. The dealership, now run by Soerens' daughter Stephanie Soerens-Borkowski, is building a 20,000 square-foot expansion.
Charles Auer/Freeman Staff

BROOKFIELD - Since 1917, the Soerens family has been selling cars, 40 of those years on Capitol Drive in Brookfield. While the vehicles the dealership sells have changed greatly during the past four decades, the storeroom at 18900 W. Capitol Drive hasnít changed much.

On Thursday, a groundbreaking ceremony for a new building was held with members of the Soerens family, Lt. Gov. Rebecca Kleefisch, Mayor Steve Ponto and Waukesha County Executive Dan Vrakas.

The renovation gave everyone something to celebrate with construction jobs created, as well as an anticipated 10 percent increase in Soerens Fordís employees.

A fourth-generation member of the Soerens family, Stephanie Soerens-Borkowski recently purchased the business from her father, Robert, and has been named the president.

 From left, Brookfield Chamber of Commerce President Carol White, Brookfield Mayor Steve Ponto, Soerens Ford Dealer Principal Stephanie Soerens-Borkowski, Robert Soerens, Wisconsin Lt. Gov. Rebecca Kleefisch and Waukesha County Executive Dan Vrakas celebrate groundbreaking for the 20,000 square-foot expansion of Soerens Ford on the corner of Capitol Drive and Brookfield Road Thursday morning.
Charles Auer/Freeman Staff

She greeted visitors at the groundbreaking and said she is proud of the project that will add 20,000 square feet to the dealership, as well as update the facade. The service department will be expanded at Soerens Ford, creating new detailing and car wash stations and demolishing the existing showroom. The new showroom will include an indoor vehicle delivery area and a fully updated, kid-friendly, tech-friendly waiting area with customer work stations.

Vrakas expressed his appreciation for a business that he said has been a great asset to Waukesha County for 40 years.

He also congratulated Soerens-Borkowski on recently welcoming the fifth generation of the family.

Soerens Ford continues contributing to the Brookfield tax base, which when the property values are combined are the highest of any municipality in Waukesha County, Vrakas said.

 The upcoming expansion and renovation of Soerens Ford is seen in a rendering.
Submitted rendering

Ponto commented on the growth along Capitol Drive, which includes a new Chick-Fil-A, some apartment buildings by Mandel Group and a new Waukesha State Bank location.

Kleefisch commended the Soerenses on upgrading their facility to be family-friendly, technology-friendly and environmentally-friendly.

ďIím really excited about growing this company - this proud family company,Ē Kleefisch said.