Statewide health care collaboration announces new name

By Matt Masterson - Freeman Staff

Dec. 3, 2014

APPLETON - A collaboration of seven of Wisconsin’s leading health care systems announced earlier this year has settled on a name - abouthealth.

Officials said the name was chosen to make a clear statement about why these organizations have come together - to improve overall population health for communities statewide while working together to advance clinical quality, efficiency and the customer experience.

“Collaboration is at the root of the abouthealth partnership,” CEO Greg Devine said. “We’re like-minded health care organizations partnering to make health care more accessible, approachable and easy for consumers at all stages of life.”

Six of the health care systems - Aspirus, Aurora Health Care, Bellin Health, Gundersen Health System, ThedaCare and UW Health - originally announced the partnership in April, according to Aurora’s Public Affairs Senior Counsel Adam Beeson. ProHealth Care then joined the following month.

Collectively, the partners cover almost 90 percent of the state’s population and are planning to leverage their resources and practices to improve the lifetime health of people in the communities they serve across the state and surrounding areas in the Upper Midwest.

A commercial insurance plan featuring the seven organizations is being offered through Anthem Blue Cross Blue Shield’s Blue Priority network. The Blue Priority product is available now through insurance brokers, the federal Health Insurance Marketplace at and private health insurance exchanges.

“Our promise to our patients and the communities we serve is to deliver the best care possible,” ProHealth Care CEO Susan Edwards said. “In this partnership we have found a group of like-minded health systems, who are also committed to improving health care for everyone. We are excited because we know that when health care quality and efficiency improve, our patients win.”