Wisconsin Attorney General J.B. Van Hollen on Tuesday said his
office has reached a settlement with Texas-based dating
membership company JRM Management LLC and its Wisconsin
affiliate Great Expectations Milwaukee LLC.
The consent judgment requires GE-Milwaukee and JRM Management to
pay $500,000 to resolve allegations that they misled consumers
into signing up and paying for dating service contracts,
according to a statement released by Van Hollen’s office.
The state’s complaint against the companies alleged that the
defendants committed numerous violations of Wisconsin’s consumer
protection laws relating to deceptive marketing practices,
dating service contracts and credit transactions.
“This judgment offers relief to Wisconsin consumers, but
importantly, it also sends a message to other businesses that
they will be held accountable if they mislead Wisconsin
consumers,” Van Hollen said. “Business practices in violation of
Wisconsin laws not only harm consumers but are also unfair to
According to the complaint, Great Expectations used websites
that appeared to connect singles in particular Milwaukee
communities, such as milwaukeesingles.com, brookfieldsingles.com
and shorewoodsingles.org. The complaint alleged that the
websites did not indicate any connection with Great
Expectations, but consumers who completed online surveys were
then called by Great Expectation telemarketers.
The $500,000 judgement includes $50,000 that will be assessed as
forfeitures, penalties and assessments and the remaining
$450,000 will be used for restitution, attorneys’ fees and