Lyft plans Milwaukee launch event on Thursday

Special to The Freeman

April 8, 2014

MILWAUKEE – Lyft, a ride-sharing smartphone application, will have a community launch event on Thursday.

The event will be from 6 to 8 p.m. at Anodyne Coffee Roasting Co. in Walker's Point, according to the event invitation. There will be live bluegrass music, drinks, and food from Urban Caveman and Milwaukee Cupcake Co.

According to the invitation, event attendees need to download the Lyft app in order to get into the event.

“What is Lyft, you ask? We're your new best friend with a car. You can use the Lyft app to get outrageously affordable rides on demand,” Lyft said in its invite.

Lyft publicly launched in 2012. It lets users call a car and pay for transit through their smartphone. Drivers can sign on to offer rides, and both driver and rider can rate one another after the trip.