Lyle Husar Designs celebrates 50 years
Three generations work at Brookfield jewelry store


By KATHERINE MICHALETS - Freeman Staff

May 5, 2018

                         

Lyle Husar, left, and Craig Husar take pride in carrying American-made jewelry and products in their Brookfield business, Lyle Husar Designs.

Katherine Michalets/Freeman Staff

BROOKFIELD - During the course of 50 years, three generations of the Husar family have helped to connect buyers with their ideal pieces of jewelry.

“We’ve been successful because we are great listeners, educated advisors and talented artisans, that’s made us Wisconsin’s trusted jewelers for a long time,” said Craig Husar, owner, president and “chief romance officer.”

Now located at 17395 Bluemound Road in Brookfield, the business was started in 1968 by Lyle and Alice Husar.

They started with 400 square feet and $5,000 in savings. Lyle Husar sold and repaired clocks and watches. Now in 2018, the store is 5,000 square feet and has 12 employees, including three generations of the Husar family.

Part of the third Husar generation involved in the store, Becca Husar (Craig’s oldest daughter), said she joined the family business because of the “strong, emotional connection that comes from creating pieces customers will treasure.

“It’s pretty heartwarming to realize you are designing emotions that someone is going to wear every day,” said Becca, 31, the store’s design studio manager. “We get to design these beautiful works of art for people to hold and cherish these memories with. That’s really what drew me into this business.”

The goal for the owners of Lyle Husar Designs is to have a small-store feel where the prices are easily visible.

“We want customers to feel relaxed and enjoy themselves while shopping, even if they are just browsing. We want them to really see everything we have to offer,” said Craig Husar.

For the 50th anniversary of the store, there is a special sale with reduced prices on the entire Lyle Husar Designs inventory, including brands Tacori, Hearts on Fire, Jaffe 1892, Simon G., Parade, Le Vian, Alex And Ani, and watch brands such as Shinola, Philip Stein and Obaku.

“We do focus on buying American-made products,” said Craig Husar. “And we also try to work with companies that do manufacturing in the U.S.”

Also at Lyle Husar Designs is custom-designed jewelry using hand sketches and 3D modeling in the store for the customer to view immediately. Jewelry restoration and master watch repair are also offered.