Dunham’s to occupy long-vacant New Berlin building

By Sophie Carson - Special to The Freeman

Aug. 12, 2015

NEW BERLIN - The New Berlin property that once housed Sportsman’s Warehouse will soon be home to a new Dunham’s Sports store.

The facility, located next to Target, Michael’s, and OfficeMax on Moorland Road, north of Interstate 43, has sat vacant for six years after Sportsman’s Warehouse shut its doors in 2009. Dunham’s will open at that location on Oct. 15, according to a representative for the company.

Moorland Commons, the shopping center that contains this real estate as well as that of Michael’s and OfficeMax, was foreclosed in 2012, then auctioned online in Oct. 2014.

The 16 1/2-acre property was sold to Sundown Capital LLC, based out of McFarland, Wis., for over $10 million on Dec. 16, 2014, according to state records.

Sportsman’s Warehouse occupied the easternmost building in Moorland Commons - Dunham’s new location - for five years, according to planning commission documents from the city of New Berlin, before the national retailer announced it would liquidate 23 of its stores across the country.

In April 2015, real estate providers Lee & Associates finalized a lease for Dunham’s Sports to lease the more than 48,700 square foot space.

New Berlin Mayor Dave Ament said it is great to know that the long-vacant store will soon be filled with customers and merchandise.

“We’re obviously excited to see something going into that area,” he said. “It’s a good fit, and another good anchor store.”

He added that the chain will provide a needed boost to the Moorland Commons space.

“Dunham’s will be there for the long haul ... it’ll do well there,” he said. “It’ll help that whole Moorland Commons area, bring some life into it.”

Dunham’s also operates a branch on 108th Street in West Allis.