Quad/Graphics, Inc. is investing in its East Coast commingling
center in an effort to enhance its clients’ postal savings
opportunities and mail delivery efficiencies.
The Sussex-based company is performing a multimillion-dollar
expansion of its center in Westampton, N.J., which will include
six new state-of-the-art letter sorters housed in newly leased
space, according to an announcement Monday.
“Given the recent exigent postal rate increase, marketers are
more pressured than ever to find solutions to offset their total
cost of production and distribution without having to cut into
important sales and revenue-generation activities such as
prospecting,” said Steve Jaeger, president of direct marketing
for Quad/Graphics, in a statement. “Direct mail remains one of
the most effective channels for engaging consumers and driving
response and our expanded commingling platform helps marketers
optimize delivery of this powerful print channel to achieve
their business goals.”
The commingling process merges individual letter-size mail
pieces from multiple clients into a single mailstream that
qualifies for U.S. Postal Service presort discounts and dropship
savings, according to the announcement. The process appends mail
pieces with an Intelligent Mail barcode to qualify for the most
advantageous postage rates while also giving marketers the
ability to track their campaigns at the per-piece level.
“Commingling makes sense for our clients,” Jaeger said. “Mailers
who wouldn’t qualify for reduced postage because of the size of
their mail file can realize sizable savings when part of our
Quad/Graphics opened its East Coast commingling center in April
2013. Quad/Graphics’ East Coast commingling center is
complemented by a Midwest commingling center in New Berlin.