THIENSVILLE — Just days after a developer pulled the
plug on a 44-unit apartment project, village officials
started a discussion about implementing a more
long-range growth plan.
aborted project by Fox Point developer David Hoff was
the third time a development idea for the old M& I Bank
site, 200 Green Bay Road, has fizzled, in large part due
to opposition from neighbors who said the size of the
plans were incompatible with their neighborhood.
Previous ideas from another developer were for an
assisted living facility and a larger apartment project.
Trustees started the discussion by looking at a
potential new ordinance that would have allowed more
flexibility than the existing zoning categories. After a
discussion, that idea was rejected unanimously.
is not the time,” said Trustee John Treffert. “I think
this board and the Plan Commission need to come up with
a master plan for the M& I, the Jennings area (next to
Walgreens) and then say to our ordinances, ‘fit that
...’ “I’m not comfortable changing anything until we
have more of a vision,” he said. “If this ordinance fits
that vision, fine.”
Village President Van Mobley said he did not like the
proposed ordinance because it “creates ambiguity instead
of clarity.” He said that the village’s current
maximum-density business zoning gives village officials
“plenty of fire power.”
instance, he said it would allow as many as 20 housing
units on the M& I property, which has sat vacant for
seven years at the corner of Green Bay Road and
Riverview Drive. There could be as many as 70 units on
the Jennings property, which is just south of Walgreens
on Main Street.
Mobley said it would make sense moving forward to get
all of the various players – trustees, potential
developers and residents – in a room to have a
discussion about what is acceptable and financially
don’t like feeling like a fool and I answer to my
constituents,” he said.
Trustee Kim Beck said the village has a starting point
for discussions about future development with the
existing comprehensive plan for the Town Center area.
“Every time the residents have said, ‘we don’t want
rental; we don’t want high-density,’” he said. “If we
want to move forward, we have to build a relationship
with the neighbors – we just need to figure out how to
build a partnership here.”
Several residents also spoke about potential future
Randy Short, who lives on Riverview Drive near the M& I
property and spoke against the apartment project at a
recent public hearing, said that the village developing
a master plan would help develop a “cohesive feel so you
have an overall ambiance to the community.”
Brian Riels, who is a resident and also the village’s
fire chief, urged trustees to have any discussions about
moving forward with potential developers included.
“Involve all of the players at the table to have a
realistic discussion,” he said.
Gary Achterberg can be reached at