More high-end retailers listed for The Corners
Updated plans provided to Town of Brookfield for review

By Katherine Michalets - Special to The Freeman

 Dec. 4, 2014

The vacant West Point shopping center will soon be demolished to
make way for The Corners project.

Charles Auer/Freeman Staff

TOWN OF BROOKFIELD -For several months the site of the former Marcus Cinema and Menards on Bluemound Road has been stagnant, making residents and town officials wonder about the future of the proposed The Corners project.

This week, updated plans for the high-end retail and residential development were made available to town officials and left at Town Hall by Chuck Sampey, owner’s representative for The Bradford Real Estate Companies.

A rendering shows part of the proposed The Corners project.
Submitted art

Gary Lake, who handles town planning and building inspections, said the 100-plus pages of renderings and plans included more detail than was provided previously, included about 15 pages of new material that was completed in October and November.

Some changes to the plans include removing office space and increasing the number of residential units to between 235 and 240. Some buildings facing Bluemound Road have also been moved slightly so that they are turned toward the main road.

The former West Point Cinema has been demolished to make way for The Corners,
but the former Menards store is still standing.

Charles Auer/Freeman Staff

Listed on the plans were several businesses, including some already officially announced. These include the department store Von Maur - the project’s anchor business  - as well as a CafŽ Hollander and Sendik’s Food Market. About 20 businesses are listed for different Corners locations, such as Wisconsin Vision, J. Jill, Baby Gap, Sephora, Twigs, Coach, Lululemon, Free People, Lucky and Madewell. Other restaurant spaces did not bear any names.

Sampey does not handle leasing information and was not able to confirm the status of the agreements with these businesses.

The former West Point Cinema in the foreground has been demolished to make way for
The Corners, but the former Menards store is still standing.

Charles Auer/Freeman Staff

As the owner’s representative, Sampey said he is an architect by trade and is responsible for bringing the design together. He is anticipating meeting with town supervisors and plan commissioners in the coming weeks to discuss the revised plans and for a company representative to give a presentation on Bradford’s financial side. Originally, The Corners was proposed and backed by the Marcus Corporation, but may soon be a joint venture project between companies.

In about a month, Sampey said, he thinks an overall rendering will be completed and ready for display.

With about 500,000 square feet of retail and 235 to 240 residential units, a project like The Corners takes time to ramp up.  Sampey said they are hoping to begin site work on Jan. 2, after the holiday shopping rush.

Lake said he appreciated getting to view regular architectural drawings for The Corners, but they likely won’t be reviewed by the Architectural Committee, Plan Commission and Town Board for a couple months.

According to the plans, there would be about 471 ground parking spaces and 1,229 lower level parking spaces, including for those for residents.

Town Chairman Keith Henderson did not return a call or email for comment by deadline.