Production Manager John
Laufer, left, and Marketing Coordinator Matt Stang move a
sample client display created by Diamond Marketing LLC
during the merchandising specialists move to its new offices
at 2220 Stonebridge Road in West Bend Thursday. The company
is consolidating its headquarters from Mequon and its
warehouse and assembly divisions to the West Bend building
it bought this month.
Dave Rank/Daily News
WEST BEND - A marketing firm that designs,
engineers and manages production of retail point-of-purchase
displays is consolidating its headquarters, warehousing and
assembly operations in West Bend.
Diamond Marketing LLC moved its headquarters from
Mequon last week to
2220 Stonebridge Road, a multi-tenant building it purchased at
the same time, company President Kimberly Laufer said.
The building is in the West Bend South Industrial
Park. The sale price was not disclosed.
“We welcome them to West Bend,” City Administrator
T.J. Justice said. “It continues a trend of more businesses moving
into the city.”
While her office staff completed its move from
Mequon, Laufer said, the company still is settling in. “We’ve got a
lot of organizing to do. And we’re still doing some remodeling and
renovations to the building.”
That remodeling began about six weeks ago, she said,
which the former building owners allowed before the sale was
formally closed earlier this month.
The new space is about three times larger than the
company’s headquarters were in Mequon.
Diamond Marketing also is moving its warehousing and
assembly operations to the building from a 7,000-square-foot space
in Hartford. “We’ll probably keep some warehouse space (in
Hartford),” the company president said.
The move to its new home and renovations to the
building should be completed in September, Laufer said.
Diamond Marketing was co-founded by Laufer, a town of
West Bend resident, in 1999. In 2009 she became sole owner.
Diamond Marketing occupies about 7,500 square feet in
the 24,900-square-foot building, Laufer said. That building unit had
been vacant for eight years, she said.
Diamond Marketing employs 15, which includes
subcontractors. It has a national client base, Laufer said, with
The centralized West Bend location benefits the
company by bringing office space, warehousing and assembly
operations under one roof, Laufer said.
West Bend offers a good workforce to draw from – one
West Bend resident already has been hired, she said, and the
building fulfills Diamond Marketing’s needs.
“Our hope is we’ll continue to grow,” Laufer said.
The building could accommodate an addition if it is needed in the
future, she said.
Laufer has been of resident on Big Cedar Lake for the
past six years. “I really enjoy the community and I feel my roots
are here.” So moving her business into West Bend was a natural fit,
Other tenants at 2220 Stonebridge Road are Fastenal
Co., a fastener distributor; Exper Tees Inc., a screen printer;
Flatley Dock Systems Inc., loading dock equipment sales and
services, which moved to that site in February; and Herriges
Machining LLC, West Bend, which has warehouse space in the Diamond
For the most part, the city’s South Industrial Park
is full, Justice said. “There may be some vacancies in various
buildings,” he said.
The Diamond Marketing website is