Diamond Marketing merges operations in West Bend

By DAVE RANK - Daily News

August 15, 2014

 Production Manager John Laufer, left, and Marketing Coordinator Matt Stang move a sample client display created by Diamond Marketing LLC during the merchandising specialists move to its new offices at 2220 Stonebridge Road in West Bend Thursday. The company is consolidating its headquarters from Mequon and its warehouse and assembly divisions to the West Bend building it bought this month.
Dave Rank/Daily News

WEST BEND - A marketing firm that designs, engineers and manages production of retail point-of-purchase displays is consolidating its headquarters, warehousing and assembly operations in West Bend.

Diamond Marketing LLC moved its headquarters from Mequon last week to 2220 Stonebridge Road, a multi-tenant building it purchased at the same time, company President Kimberly Laufer said.

The building is in the West Bend South Industrial Park. The sale price was not disclosed.

“We welcome them to West Bend,” City Administrator T.J. Justice said. “It continues a trend of more businesses moving into the city.”

While her office staff completed its move from Mequon, Laufer said, the company still is settling in. “We’ve got a lot of organizing to do. And we’re still doing some remodeling and renovations to the building.”

That remodeling began about six weeks ago, she said, which the former building owners allowed before the sale was formally closed earlier this month.

The new space is about three times larger than the company’s headquarters were in Mequon.

Diamond Marketing also is moving its warehousing and assembly operations to the building from a 7,000-square-foot space in Hartford. “We’ll probably keep some warehouse space (in Hartford),” the company president said.

The move to its new home and renovations to the building should be completed in September, Laufer said.

Diamond Marketing was co-founded by Laufer, a town of West Bend resident, in 1999. In 2009 she became sole owner.

Diamond Marketing occupies about 7,500 square feet in the 24,900-square-foot building, Laufer said. That building unit had been vacant for eight years, she said.

Diamond Marketing employs 15, which includes subcontractors. It has a national client base, Laufer said, with worldwide operations.

The centralized West Bend location benefits the company by bringing office space, warehousing and assembly operations under one roof, Laufer said.

West Bend offers a good workforce to draw from – one West Bend resident already has been hired, she said, and the building fulfills Diamond Marketing’s needs.

“Our hope is we’ll continue to grow,” Laufer said. The building could accommodate an addition if it is needed in the future, she said.

Laufer has been of resident on Big Cedar Lake for the past six years. “I really enjoy the community and I feel my roots are here.” So moving her business into West Bend was a natural fit, she said.

Other tenants at 2220 Stonebridge Road are Fastenal Co., a fastener distributor; Exper Tees Inc., a screen printer; Flatley Dock Systems Inc., loading dock equipment sales and services, which moved to that site in February; and Herriges Machining LLC, West Bend, which has warehouse space in the Diamond Marketing building.

For the most part, the city’s South Industrial Park is full, Justice said. “There may be some vacancies in various buildings,” he said.

The Diamond Marketing website is www.diamondmarketing.net.