MILWAUKEE - Harley-Davison, Inc. CEO and President Keith
Wandell will retire from the position May 1 and Matthew
S. Levatich, current president and chief operating
officer of parent company Harley-Davidson Motorcycle
Company, will replace him, according to a company
Levatich has also been elected, through board action, to
the Harley-Davidson Board of Directors.
have accomplished a lot to reposition Harley-Davidson
for a bright future, and the most important achievement
has been the development of great leaders at all levels
of the organization,” Wandell said in a statement. “Our
executive team has been integral to the creation and
execution of our strategy and assuring a strong company
Levatich, 50, joined Harley-Davidson in 1994. Prior to
becoming president and COO of Harley-Davidson Motor
Company in May 2009, he held wide-ranging roles in the
U.S. and Europe.
“It’s a great honor to become the next CEO of this
iconic company,” Levatich said in a statement.
we look to the future, we believe there are tremendous
opportunities to build on our many strengths.
Harley-Davidson is one of the world’s most powerful and
revered brands, and through our strategies to provide
unrivaled products and experiences for our customers, we
aim to extend our reach and work to realize our full
potential as a growing global company.”
Wandell, 65, became president and CEO of
Harley-Davidson, Inc. May 1, 2009, and was elected board
chairman in February 2012. During his time as CEO,
Harley transformed its manufacturing through a
restructuring that is generating more than $300 million
in annual savings, according to the company