Kosinski looks over some of the items she hasn't yet put on her
website, Woodbury Lane.
MUSKEGO - Katelyn Kosinski’s home office for her
ecommerce apparel and accessories business reflects her
design aesthetic - minimalist, neutral-toned and
just 23 years old, Kosinski regularly buys merchandise,
sells and markets it through her online store Woodbury Lane.
While she started with a soft opening during the holiday
shopping season, she didn’t fully launch it until three
months ago, but things are already going well for the
Muskego High School graduate.
Kosinski was nearing graduation from the University of
Wisconsin-Milwaukee with a degree in psychology, she became
concerned about the next steps to success. After discussing
her worries with her father who own an insurance company,
Kosinski said he offered to eventually let her take over the
business. With time, she realized that her true passion was
in retail. She used money she had saved to launch the
wanted to be running something that’s my own,” she said.
four years, Kosinski worked at the Gap and wrote on her
style blog for two years.
blogging about fashion, Kosinski said she got to meet a lot
of other bloggers who then were able to help answer
questions with how to get started and about acquiring such
crucial things as a seller’s permit and a tax identification
Lane clothing and accessories hang in Katelyn Kosinski's office
where she runs her online store.
When in July 2014 Kosinski got her LLC formed, she
immediately started to market Woodbury Lane on Facebook
and blogs. She also turned to Google and YouTube to
learn more about running a business.
person running a business like this is becoming more
common,” she said.
was important for her to create a polished-looking website,
using a professional photographer and models.
far, Kosinski said, she has been buying her merchandise from
a show in Chicago, but she hopes to go soon to a larger one
in Las Vegas. When she buys goods, she tends to purchase a
package of six at a time and can always reorder if something
sells really well, which can happen at the “pop-up shops”
the past few months, Kosinski has set up a temporary shop at
Beauty in Bloom at the Milwaukee Art Museum and at the
Milwaukee Block Party on Water Street, which she’ll do again
Kosinski talks about starting Woodbury Lane, her online store
focusing on clothing and accessories.
Kosinski said she recommends doing the soft launch for
any business because it allowed her to learn what she
was doing right and what could use improvement. She was
also able to build her email list for when she launched
the full site. The bloggers she knew helped to promote
Woodbury Lane as well.
“Sales haven’t been as steady as they were in the beginning,
but I am learning new marketing things every day,” Kosinski
vision for the business is to grow it in scope and she would
like to start bringing in more jewelry created by local
artists. In addition, she said someday she’d like to have a
matter what, I want to make it a lifestyle brand,” she said.
thing she learned through launching her own business is just
how hard she has to work for each sale.
really, really have to work for each sale I get,” Kosinski
said. “It’s more fulfilling that way. I’m more excited to
make that sale.”
advises any future entrepreneurs to start their online
presence as soon as they can, including engaging social
media, buying a domain name and writing blog posts.