Hundreds of visitors from around the globe headed to West Bend to tour Regal Ware

By AMANDA VOSS - Daily News

April 9, 2014

The visitors entrance to Regal Ware Inc. is shown on Tuesday morning in West Bend. On Friday the ocmpany will host more than 200 sales consultants from 11 countries.   
Daily News Photo by John Ehlke


WEST BEND - People from as far as 10,000 miles away will board planes bound for West Bend on Friday as Regal Ware Inc. hosts more than 200 independent sales consultants from 11 countries.

They will also tour the Regal Ware manufacturing facility in West Bend.

Pat Seitz, director of communications and marketing services, said the trip is a result of a sales contest run by independent distributors.

“Those consultants who will be traveling here will have sold a required minimum number of sets of Saladmaster cookware in order to qualify,” Seitz said. “Many of these same consultants have recently set a new sales record by selling as much cookware in one day as they normally sell in one week.”

West Bend Mayor Kraig Sadownikow will proclaim Friday as Saladmaster Cookware by Regal Ware Day.

He added that the visit will help the local economy.

“It’s a perfect example of why economic development and having a strong business climate is important,” Sadownikow said.

Chamber of Commerce Executive Director Craig Farrell agreed.

“I think it will have a tremendous impact. Creating awareness about what West Bend is all about is a positive thing,” said Farrell, who added that Regal Ware is one of the group’s oldest members.

Every member of Regal Ware had something to do with the event, Seitz said.

“We have been in the planning stages for about two months. There is an extensive action plan in place covering every detail of the event,” Seitz said.

Most of the sales consultants speak English, but there will be a translator for those who don’t.

The sales consultants will stay in Chicago and make a one-day trip to West Bend. She said a luncheon at the factory will be catered by Bryan’s Catering of West Bend.