Cheese sales jumped 20 percent in the week before Thanksgiving
and 35 percent in the week before Christmas, according to 2013
data collected by Information Resources, Inc.’s (IRI) database
for Wisconsin Milk Marketing Board.
up 50 percent or more for some cheese varieties, including
including brick, butterkäse,
camembert, cream cheese, fontina, gorgonzola, mascarpone and
ricotta. Variety packs made up of slices, cubes or wedges of
various cheese also sell particularly well during the holidays.
This year’s outlook is even better as consumer confidence hit a
high in the 2014 third quarter. IRI reports that 8 percent of
consumers say they will be spending more on holiday celebrations
this year as compared to 6 percent in both 2013 and 2012.
Fewer consumers expect to tighten their holiday budgets, as
well, with 36 percent of shoppers planning to spend less in 2014
compared to 43 percent in 2013 and 45 percent in 2012.