General Rubber Company purchased by Minnesota company

Special to The Freeman

Dec. 30, 2013

NEW BERLIN – General Rubber Company, a distributor of hoses and accessories for hydraulic, air, water, welding, refrigeration and other equipment based in New Berlin, has been acquired by Minnesota Flexible Corporation, according to a company announcement Monday.

MFC President Will Stewart said his company, which is a fabricator of industrial hose, fittings, and formed tube assemblies headquartered in St. Paul, Minn., was looking for a way to enter the Wisconsin industrial market. According to the announcement, when Stewart learned that General Rubber Company was for sale, he contacted owner Jack Kacsur of Brookfield, who said he was on the verge of retiring.

In addition to GRC’s New Berlin headquarters office, fabrication shop and warehouse, the sale also includes General Rubber Company’s office, fabrication shop and warehouse in Appleton that serves Green Bay and the Fox River Valley. Before moving to an expanded location in New Berlin, General Rubber Company was located in Milwaukee for 50 years.

“We have been looking for an avenue to penetrate the eastern Wisconsin market for several years. We feel our product offerings will be an excellent fit for that marketplace,” Stewart said in a statement. “We are committed to working with our customers on designing the right products for their applications, producing products that meet their quality expectations, and servicing them throughout the process.”

MFC also has offices in Grand Rapids, Minn., Galesburg, Ill. and Peoria, Ill.