Oscar Mayer adds Italian meat line

Freeman Staff

August 18, 2014

MADISON — Oscar Mayer on Monday announced the launch of it Old World Style line of deli meats.

The line includes four distinct flavors: Classic Salami, Cracked Black Pepper Salami, Classic Pepperoni and Turkey Pepperoni.

Sandwich consumption has increased 25 percent since 2006, according to a 2013 report and Tom Bick, Oscar Mayer’s senior director of integrated marketing and advertising, said Italian-style sandwiches are gaining popularity as well. He added the line would offer consumers a way to “revamp their brown-bag-lunch routines.”