Avenue Square Mall filled to the brim with mix of retail
Holiday open house set for Dec. 13

By Jeanette Michalets - Special to the Enterprise

Dec. 4, 2014

Bradyn Nelson, Madigan Wehmeier, Lillian Wehmeier, and Kasyn Nelson enjoy a little pampering at Snips and Giggles, a salon specializing in services for children in the Avenue Square Mall.
    Jeanette Michalets/Special to the Enterprise


OCONOMOWOC — Christmas bells are ringing and business is humming in the Avenue Square Mall in downtown Oconomowoc.

According to Jennie Castillo, part owner and manager of the mall, all retail space has been filled since late summer.

Some of the businesses new to the mall include the Sorting Hat, a purveyor of vintage and antique items; Bark and Beg Boutique, a gift store for dogs and their owners; and Snips and Giggles Salon, specializing in services for children including birthday parties complete with hair styling manicures and karaoke. Shear Experience is another full-service salon located in the mall.

Longtime tenants Amalia’s Family Restaurant and Silver Eagle Native American Gallery remain popular destinations for diners and shoppers.

Other galleries include Studio A Gallery and Thunder Mountain Press Gallery.

The mall, located at 175-183 E. Wisconsin Avenue, also houses Inlanta Mortgage. The Oconomowoc Chamber of Commerce and several other offices are located on the second floor.

Pat Raap, whose husband, Walter Raap, owns the Sorting Hat, said she is happy there are now more retail businesses in the mall.

“Retail brings people in,” she said.

The Sorting Hat will be partnering with Shear Experience to entice people to the mall on Dec. 13, for a holiday open house. The two businesses are sponsoring caricature artist Bill Begos.

Castillo is excited about the event, which runs from 10 a.m. to 4 p.m.

“We like to be as involved in downtown activities as much as we can,” she said.

Special open house activities include live music by Myles to Brooklynn, caroling by the Silver Lake Encore Singers, free cookies and a reindeer artist at Thunder Mountain Press Gallery, a hot chocolate bar at Amalia’s Family Restaurant and complimentary gift wrapping provided by agents and staff from Caldwell Banker Elite.

Santa Claus will have his beard trimmed at 11:45 a.m. at Snips and Giggles Salon and will be available for photos afterward.

Check the mall’s website, www.holidayattheavenuesquare.com, for complete details.