Waukesha business plan contest postponed

By Katherine Michalets - Freeman Staff

Oct. 27, 2015

WAUKESHA - A business plan contest that was intended to attract new businesses to downtown Waukesha was unsuccessful and will be held again in the spring.

Announced in May, the competition was sponsored by Wisconsin Women’s Business Initiative Corp., Waukesha UW-Extension, the City of Waukesha Chamber of Commerce and Berg Management, and its deadline was extended at least once due to lack of applicants.

Amber Miller, regional project director for WWBIC, said only one business plan was submitted and that person did not communicate with the contest organizers.

“We have opted to hold this contest again in spring 2016. We’re hoping to publicize it a bit more,” Miller said via email Monday.

Applicants were asked to submit a one-page executive summary describing the business proposition and evidence to support the business’s likelihood of success. In addition, resumes for the prospective business owners and a full business plan must be submitted. Finalists will be required to give a 20-minute presentation on their business at the UW-Extension office.

The award for the winners included: a no-cost lease space for three months (up to $3,000) with several locations available; $3,000 worth of services (accounting, legal, financial, marketing and branding, social media) and small business loan and grant resources.