WAUKESHA - A business plan contest that was
intended to attract new businesses to downtown Waukesha was
unsuccessful and will be held again in the spring.
Announced in May, the competition was sponsored
by Wisconsin Women’s Business Initiative Corp., Waukesha
UW-Extension, the City of Waukesha Chamber of Commerce and Berg
Management, and its deadline was extended at least once due to
lack of applicants.
Amber Miller, regional project director for WWBIC,
said only one business plan was submitted and that person did
not communicate with the contest organizers.
“We have opted to hold this contest again in
spring 2016. We’re hoping to publicize it a bit more,” Miller
said via email Monday.
Applicants were asked to submit a one-page
executive summary describing the business proposition and
evidence to support the business’s likelihood of success. In
addition, resumes for the prospective business owners and a full
business plan must be submitted. Finalists will be required to
give a 20-minute presentation on their business at the
The award for the winners included: a no-cost
lease space for three months (up to $3,000) with several
locations available; $3,000 worth of services (accounting,
legal, financial, marketing and branding, social media) and
small business loan and grant resources.