Decorating Kewaskum
Floral shop opens bringing array of beauty

By AMANDA VOSS - Daily News

Nov. 12, 2014

 Brenda Kirchner looks over a collection of displays she is working on at Brenda’s Enchanted Florist on Tuesday afternoon in Kewaskum.
John Ehlke/Daily News

KEWASKUM — In a quaint store just off Fond du Lac Avenue in the village sits a new floral shop where owner Brenda Kirchner prides herself on making customers happy and providing them with the freshest flower arrangements for their special occasions.

Brenda’s Enchanted Florist, 1010 Fond du Lac Ave., opened Nov. 1. Kirchner said she leased a space inside Geidel’s Piggly Wiggly for 11 years, but decided to go on her own.

Before her business in the grocery store, Kirchner owned a balloon decorating business for 15 years.

“I’m a certified balloon artist,” Kirchner said. “Principles and elements of design are pretty much the same whether using flowers or balloons.”

Brenda’s Enchanted Florist is a full-service floral shop and Kirchner makes arrangements for events like funerals, weddings and birthday parties.

There are gifts like stuffed animals that overflow out of dresser drawers and are stacked in display cases. Flower arrangements can be found in coolers and gift items are displayed throughout the store. Kirchner also delivers and offers cut flowers and party decorations.

 The exterior of the shop is seen Tuesday afternoon in Kewaskum.
John Ehlke/Daily News

She features a product from another Kewaskum business: The Candy Tree, too. Kirchner showed off the gift. The stuffed snowman has candy filling its belly.

Kirchner said she likes to support local businesses.

“It’s nice to help each other out,” said Doris Schladweiler, The Candy Tree co-owner.

Businesses helping each other out is not new in the village. During a Highway 28/Main Street project that impacted traffic flow through the area, businesses advertised on other businesses’ LED signs along Highway 45.

Village Administrator Matt Heiser said there is a sense of community that ties the businesses, adding the Kewaskum Area Chamber of Commerce also binds them.

“It’s small-town charm,” Schladweiler said. “Everyone cares for everyone.”

Orchards on display at Brenda's Enchanted Florist on Tuesday afternoon in Kewaskum.
John Ehlke/Daily News

Brenda’s Enchanted Florist is along a busy stretch of road on Fond du Lac Avenue and that’s something that drew her to the location.

“I spoke to other businesses in this mall and they were all happy,” Kirchner said. “I liked that there was parking in the front and the back. Also that it was new.”

Heiser said that mall used to be an old machine shop, but it was remodeled in the early 2000s. He said Kewaskum is a good place to open a business because as their village slogan states the village is the gateway to the Kettle Moraine State Forest.

“We inherit a lot of tourist business,” Heiser said. “For a small community there’s a lot of activity.”

Kirchner started her balloon decorating business in 1994 and opened her business inside Geidel’s Piggly Wiggly in 2003. She has witnessed the floral industry change. She said the arrangements are simpler than they used to be and it can be challenging to come up with arrangements.

To keep up with trends, Kirchner said she takes classes hosted by other floral professionals and goes to a floral convention in the fall.

A holiday wreath on the front door at Brenda's Enchanted Florist on
Tuesday afternoon in Kewaskum.
John Ehlke/Daily News

“More communication is done on the Internet than it used to be,” Kirchner said. “There was one bride, I never spoke to her. Everything was done on emails.”

She said it was a little challenging. She said it’s nice to show the arrangements to customers, so she can get a better feel for what they like.

One advantage to using electronic communication is brides will email Kirchner pictures of possible floral arrangements they would like for their wedding and she can give them a quote.

Tammy Backhaus of Campbellsport has gone to Brenda’s Enchanted Florist to get flower arrangements for birthdays and funerals.

“She’s amazing,” Backhaus said. “She’s very talented at what she does.”

The store is open 9 a.m.-6 p.m. Monday through Friday, 8 a.m.-4 p.m. Saturdays and 9:30 a.m. noon Sundays.

“It sounds pretty corny, but I just like to make people happy. Sometimes it takes a little more than others,” Kirchner said.

For information, call Kirchner at 920-948-1787.