Rising from the ashes
Cedarburg restaurant featured in national magazine

News Graphic Staff

March 31, 2015

The February 2013 fire that gutted Rich’s Restaurant in Cedarburg started on the cooking line. The tragedy led to a completely remodeled restaurant, including a state-of-the-art kitchen.
Photo courtesy FSR Magazine

Jim’s Grille, formerly Rich’s Restaurant, located in the Echo Plaza on the south side of Cedarburg, was featured in the February FSR Magazine for the recently renovated kitchen and recommendations that other restaurants should follow. 

FSR is a highly respected national publication that caters to the food service industry.

Jim Joyce, owner of the newly remodeled restaurant at W63 N144 Washington Ave., said he used the devastation of a fire in 2013 to make significant improvements and to remodel the entire property, giving it a trendier feel.

It also allowed him to create a completely new menu, he said.

Ryan Beeck, project manager for Paul Davis Restoration & Remodeling, who led the restoration team, said, “The bulk of the kitchen and equipment was damaged beyond any sort of repair.

“We took everything out, gutted it all and started over from scratch,” he said.

This allowed Joyce to create the state-of-the-art kitchen and facilities that now exist and were featured in FSR.

“The restaurant is totally new, but I wanted the booth, table and counter seating options that existed before,” Joyce said.

Those touches can be seen upon entry to the new trendy setting.

Joyce also added a new pricing structure. He said that aids the aging population of the area who want a great selection of choices throughout the day, quality food and service at senior-friendly pricing.

Joyce said he invites the public to stop in and view his award-winning kitchen and visit with his newly trained staff.