Product will stay the same under new Sal's owner

By Denise Seyfer - News Graphic Staff

Nov. 4, 2014

Sal's employee Christian Leonard bought the pizza parlor from former longtime owner Sal Elmazo.
Photo by Denise Seyfer

CEDARBURG — Sal's Pizza in downtown Cedarburg has a new owner, Christian Leonard. But Sal's loyal patrons and pizza lovers should not fret, because Leonard said he is “not changing one single thing regarding the recipes for our pizza, name of the store, or style of management.”

Leonard purchased Sal’s in early October after working there for three years and managing it for the last two years. 

“I purchased the business for a variety of reasons, first and foremost, (for) the opportunity to own a business in the community that I grew up in and care about,” Leonard said. “I live on Washington Avenue in Cedarburg; and I am excited to own a business so close to the home, family and friends that mean so much to me.”

Leonard said he also purchased the business because of his love of pizza – the product they make. Sal's is located at W63 N14264 Washington Ave.

Leonard has lived in Cedarburg almost all of his life, with the exception of when he moved to Steven's Point to attend college at the University of Wisconsin-Stevens Point, where he studied history.

Leonard said Sal’s makes everything it can from scratch and by hand.

“Our customers know this and can taste the difference,” said Leonard, who loves going to work every day because of the overwhelmingly positive reaction he gets from customers when they eat Sal’s pizza. “People love coming to our store for either a single slice of pizza or a whole pie, and we're not going to change a thing.”

Denise Seyfer can be reached at