The February 2013 fire that
gutted Rich’s Restaurant in Cedarburg started on the cooking
line. The tragedy led to a completely remodeled restaurant,
including a state-of-the-art kitchen.
Photo courtesy FSR
Jim’s Grille, formerly Rich’s Restaurant,
located in the Echo Plaza on the south side of Cedarburg,
was featured in the February FSR Magazine for the recently
renovated kitchen and recommendations that other restaurants
FSR is a highly respected national
publication that caters to the food service industry.
Jim Joyce, owner of the newly remodeled
restaurant at W63 N144 Washington Ave., said he used the
devastation of a fire in 2013 to make significant
improvements and to remodel the entire property, giving it a
It also allowed him to create a completely
new menu, he said.
Ryan Beeck, project manager for Paul Davis
Restoration & Remodeling, who led the restoration team,
said, “The bulk of the kitchen and equipment was damaged
beyond any sort of repair.
“We took everything out, gutted it all and
started over from scratch,” he said.
This allowed Joyce to create the
state-of-the-art kitchen and facilities that now exist and
were featured in FSR.
“The restaurant is totally new, but I wanted
the booth, table and counter seating options that existed
before,” Joyce said.
Those touches can be seen upon entry to the
new trendy setting.
Joyce also added a new pricing structure. He
said that aids the aging population of the area who want a
great selection of choices throughout the day, quality food
and service at senior-friendly pricing.
Joyce said he invites the public to stop in
and view his award-winning kitchen and visit with his newly