Making people feel great
Hartford resident opens Volume Hair Studio

By AMANDA VOSS - Daily News

Dec. 3, 2014

Stylist Melissa Langford smiles as she discusses Volume Hair Studio on N. Main Street
on Friday afternoon in Hartford.   
Photo by John Ehlke

HARTFORD - Customers of Nail Essentials in Hartford were asking owner Jeri Mallow for hair services, so Mallow decided in August to remodel the upstairs of her building to offer an upscale salon.

Volume Hair Studio opened Nov. 1 at 13 N. Main St.

“It’s four separate rental stations for hairdressers, but it’s all in the same open area,” Mallow said.

Hairstylists Melissa Langford and Emily Balistreri came on board and Mallow said two more stations are for rent. She said each stylist offers different services and products. Balistreri also offers makeup services.

Langford’s business is called Bella Capelli By Melissa and Balistreri’s business is called Volumize Studio.

Langford said she’s been doing hair for 11 years and decided to go out on her own. She said she’s building her clientele in Hartford where she lives.

“Both offer full service, so it’s everything from haircuts, highlights, color and waxing,” Mallow said.

Langford said she’s always wanted to style hair. She graduated high school early and then went to beauty school.

“It’s a beautiful salon in Hartford,” Langford said. “I want to make people feel great.”

Stations for washing hair at Volume Hair Studio on N. Main Street on Friday afternoon in Hartford.      Photo by John Ehlke

Mallow said she chose to open Volume Hair Studio in Hartford because she saw a need for an upscale salon.

“We just see a need for high quality, very creative, educated, more artistic hairdressers, so we really felt there was a need for that in Hartford,” Mallow said.

“It’s a very upscale salon. All of the fixtures are very upscale. It’s a whole different feeling. Very different than what Hartford’s seen,” she added.

Remodeling the space took about two months and Mallow said the space features exposed Cream City brick walls. Cream City brick is a cream or light yellow colored brick made from clay found around Milwaukee.

Mallow wanted to make sure everything in the building has a vintage feel, but with modern conveniences.

“What we did is actually add in what we call refurbished furniture, so it’s antique furniture that’s been updated for today’s times, so everything’s black, but we have dressers that are over 100 years old. It’s very modern, but it’s very warm,” Mallow said.

“I love the character and the architecture of the building,” she said.

The display on the landing to Volume Hair Studio on N. Main Street
on Friday afternoon in Hartford.
Photo by John Ehlke

Langford said customers have remarked how cozy it feels in Volume Hair Studio.

What Mallow enjoys most about being a business owner in Hartford is seeing the customers’ reactions.

“We love to be able to offer them services and quality of services that they’ve never received before,” Mallow said. “We want to make sure when they leave they are just blown away by whatever service they got.”

Mallow also puts emphasis on continued education for her staff at Nail Essentials and at Volume Hair Studio. She said Nail Essentials staff focuses on safety and sanitation and she said the hairstylists at Volume Hair Studio can choose what to continue their education in.

“The second they walk in, they’re going to understand it’s a totally different feel than any salon they’ve ever been to,” Mallow said when asked why she would encourage residents to visit Volume Hair Studio. “I think that’s something the community has wanted for a while. It’s something completely different.”

For more information about Volume Hair Studio, visit Volume Hair Studio’s website at

 To book an appointment with Langford, call 262-457-9737; to book Balistreri, call 262-327-4797