proposed new signage for Sew Much More, formerly
Frank's Sewing Center.
- As owner Brad Kleman walked around Frank’s Sewing
Center while it was renovated, he kept thinking there
was so much more available in the store than it
previously carried. That thought translated into the
rebranding of the 44year-old store as Sew Much More.
store was started by his grandfather. Kleman said he was
looking to refresh it and draw in younger customers, so
he was toying with ideas for a new name. Sew Much More
did the trick.
in downtown Waukesha, Frank’s Sewing Center moved to a
5,000square-foot retail location within the Fox Run
Shopping Center on the city’s western side. When Radio
Shack closed, Kleman saw an expansion
opportunity and took over the 2,500 square feet of
store now carries a new line of sewing machines and will
open a fabric shop later this fall.
Kleman said, he would get people asking about two to
three times per day who Frank was. Frank’s Sewing
Center was started by Frank Kruchowski in 1973. Kleman
took over in 1994.
wasn’t telling really what we are about; with our
classes and everything we have to offer now,” Kleman
reveal of the new name was held for customers at the end
of August and a new website, shopsewmuchmore. com, will
weekend there will be a party celebrating the rebranding
and expanded space.
Thursday, the day will feature Baby Lock Sewing Machines
and the company president will give a seminar on its
history at 2 p.m. A Baby Lock Serger valued at $3,000
will be given away. That same night, Kleman will give a
seminar and food will be available.
is Bernina day, during which the Bernina president of
sales and a sales rep will present that company’s
history at 1 p.m. and a $2,000 sewing machine will be
Saturday is AccuQuilt Day, during which there will be
demonstrations, trunk shows, seminars and presentations,
with many of the same activities next Sunday.
also wanted to emphasize that Sew Much More has the same
ownership and employees as when it was Frank’s Sewing