Frank's Sewing Center renamed Sew Much More
Will add fabric shop this fall

By KATHERINE MICHALETS - Freeman Staff

September 16, 2017

The proposed new signage for Sew Much More, formerly Frank's Sewing Center. 

Submitted photo

 

WAUKESHA - As owner Brad Kleman walked around Frank’s Sewing Center while it was renovated, he kept thinking there was so much more available in the store than it previously carried. That thought translated into the rebranding of the 44year-old store as Sew Much More.

The store was started by his grandfather. Kleman said he was looking to refresh it and draw in younger customers, so he was toying with ideas for a new name. Sew Much More did the trick.

Originally in downtown Waukesha, Frank’s Sewing Center moved to a 5,000square-foot retail location within the Fox Run Shopping Center on the city’s western side. When Radio Shack closed, Kleman saw an expansion opportunity and took over the 2,500 square feet of space.

The store now carries a new line of sewing machines and will open a fabric shop later this fall.

Before, Kleman said, he would get people asking about two to three times per day who Frank was. Frank’s Sewing Center was started by Frank Kruchowski in 1973. Kleman took over in 1994.

“It wasn’t telling really what we are about; with our classes and everything we have to offer now,” Kleman said.

A reveal of the new name was held for customers at the end of August and a new website, shopsewmuchmore. com, will be launched.

Next weekend there will be a party celebrating the rebranding and expanded space.

On Thursday, the day will feature Baby Lock Sewing Machines and the company president will give a seminar on its history at 2 p.m. A Baby Lock Serger valued at $3,000 will be given away. That same night, Kleman will give a seminar and food will be available.

Friday is Bernina day, during which the Bernina president of sales and a sales rep will present that company’s history at 1 p.m. and a $2,000 sewing machine will be given away.

Next Saturday is AccuQuilt Day, during which there will be demonstrations, trunk shows, seminars and presentations, with many of the same activities next Sunday.

Kleman also wanted to emphasize that Sew Much More has the same ownership and employees as when it was Frank’s Sewing Center.

Email: kmichalets@conleynet.com