Southwest Airlines to make investment in Milwaukee public space

Freeman Staff

April 22, 2015

MILWAUKEE — As part of Southwest Airlines multi-year commitment to local community development, the company will invest in the public space at Fourth Street and Wisconsin Avenue.

In conjunction with Earth Day, Milwaukee is one of six cities that will receive Heart of the Community grants from southwest Airlines to reimagine and activate important, underutilized local public spaces, according to Wednesday’s announcement. A partner in the project is Creative Alliance Milwaukee.

“Cities are more than destinations—they are places of human connections and livelihood,” said Gary Kelly, chairman, president and CEO of Southwest Airlines, in a statement. “Our purpose at Southwest is to connect people to what's important in their lives. What better way to do that than by helping to create more access to our public spaces where communities can come together?”

The six Heart of the Community spaces were selected through a competitive application process. Proposed projects are evaluated in terms of preliminary work and preparedness, capacity for local impact, potential for large-scale public-private partnerships, and strength of the commitment demonstrated by local partners.