Reinders Green Industry Conference attracts record numbers
Manufacturers of landscaping, golf products feel optimistic about 2015

By Katherine Michalets - Freeman Staff

March 13, 2015

 Dave Berg, turf business manager for Reinders, discusses some of the new technology being used in the field.
 
 
Charles Auer/Freeman Staff

WAUKESHA - Sitting in the driver’s seat of Toro’s GeoLink on Thursday morning, Dominic Frese was able to get a good sense of what it would be like to control the GPS-guided chemical sprayer at the Meadowbrook Country Club, where he works as assistant supervisor.

The piece of equipment intended for use on golf courses and athletic fields is so new that it isn’t even on the market yet, but that didn’t stop Frese from considering its potential while attending Reinders’ 22nd Green Industry Conference on Thursday in the Waukesha County Expo Center Arena.

“The technology that drives it is amazing,” he said. “It could definitely benefit our club.”

Jace Bertsch, marketing manager for application products at Toro, said sale of the GeoLink, introduced only two weeks ago, will start this summer and could result in a 14 percent savings on chemicals for buyers.

Sharon Janszak makes doughnuts at Reinders’ Green Industry Conference on Thursday at the Waukesha Expo Center. The doughnuts are made on site and a favorite of attendees.
 
 
Charles Auer/Freeman Staff

Toro was one of the companies at the conference Wednesday and Thursday. Based in Sussex, Reinders has locations throughout the Midwest and is a wholesale distributor of landscape, irrigation and golf products.

New products like GeoLink were displayed at the conference and seminars were given on various topics.The mood was upbeat with record attendance of 1,100 people registered to attend each day of the trade show.

Tom DeCavalcanti, director of North American sales for K-Rain, said he is looking forward to a great year and feels like confidence in the economy has returned.

“Wisconsin is one of the states that stands out for me. There’s a healthy vibe here,” he said.

As one who travels to trade shows around the country, DeCavalcanti said he has observed a similar feeling in Texas.

 Jace Bertsch, marketing manager for application products at Toro, demonstrates Toro GeoLink GPS controlled chemical sprayer Thursday at Reinders’ Green Industry Conference.
 
 
Charles Auer/Freeman Staff

Some of the new products that staff from irrigation manufacturer K Rain demonstrated this week focused on water conservation. With some of the new more precise technology, DeCavalcanti said about 56 percent in water savings could be realized.

Dave Berg, turf business manager for Reinders, said manufacturers are increasing the accuracy and precision of their products, like the GeoLink that utilizes a GPS system to map out a golf course, which then tells the tip sprayers when to turn on. It also knows when a chemical has already been sprayed on a certain spot and keeps track of the amount of chemicals used.

 Attendees examine the new Toro GeoLink GPS controlled chemical sprayer designed for golf courses on Thursday at Reinders' Green Industry Conference.
 
 
Charles Auer/Freeman Staff

Overall, preseason sales are up nationally for major vendors during October, November and December, Berg said.

http://reinders.com

www.toro.com

www.krain.com

Email: kmichalets@conleynet.com