WEST BEND -
Both radio stations in West
Bend are being sold to a communication company in Tomah.
Bliss Communications Inc., Janesville, announced Wednesday that
WBKV-AM and WVWI-FM were part of a four-station agreement to
sell to Magnum Communications Inc., Tomah. The other two
stations involved are WRJN-AM and WEZYFM in Racine.
Station staffs were notified of the sale Wednesday, a WBKV
spokesperson said. General Manager Ken Scott was not available
for comment Thursday.
Bliss has owned the West Bend stations since 1970.
"With this acquisition, my co-workers and I will program radio
signals connecting from Milwaukee to La Crosse," Magnum
President Dave Magnum said in a written statement.
The Federal Communications Commission must approve the transfer
of the radio stations before the sale can be completed. This can
take up to three months.
Bliss Communications will continue to operate the four radio
stations until FCC approval is obtained. After the deal, Bliss
Communications will own two radio stations in Janesville.
"(Wednesday) was actually the first day I was ever in the
building," Dave Magnum said of his visit to the West Bend
Asked if there were any changes planned for formats or staff,
Magnum said, "We’re just taking it all in. We’re got time before
we have to make any decisions like that."
When the sale is completed, Magnum will operate 16 radio
stations, one Class A TV station and two LPTV stations, all in
"This sale represented an opportunity for me to pass the
ownership of these great radio stations on to another Wisconsin
broadcasting family, Bliss President Sidney H. "Skip" Bliss said
in the announcement.
The price of the sale was not disclosed.
"When my late wife, Lyn, and I started from scratch 23 years
ago, we wanted to grow across Wisconsin," Dave Magnum said. "I’m
blessed to work with so many talented and loyal individuals,
many of whom have been on board since the early ’90s."
Bliss Communications publishes The Janesville Gazette and is the
parent company of Racine Broadcasting LLC and West Bend
Broadcasting Inc. Owned by the Bliss family for more than 100
years, Bliss Communications owns and operates newspapers, radio
stations and websites in Wisconsin and Illinois.
"These stations have been an important part of Bliss
Communication for 17 years in Racine and 43 years in West Bend,"
Skip Bliss said. "We have enjoyed our relationship with the
communities and all of our terrific employees."
WRJN-AM 1400, Racine, signed on in 1926, WBKVAM 1470, West Bend,
signed on in 1950. The FM stations, WBWI 92.5 in West Bend and
WEZY 92.1 in Racine, are two of Wisconsin’s heritage FM signals,
according to Bliss.
"The staffs of the Racine and West Bend stations have served a
large number of listeners and advertisers for many years. We
sincerely appreciate the dedication and commitment of this
outstanding group of associates," Skip Bliss said.
Bob Heymannn, director of the Chicago office of Media Services
Group, Inc. is the broker for the transaction.