Jockey launches new marketing campaign

Freeman Staff

August 20, 2014

KENOSHA — Jockey International, Inc. on Tuesday announced a new marketing campaign titled “Supporting Greatness.”

The campaign features historical figures Babe Ruth, Buzz Aldrin and George Patton and asks audiences to imagine what the men could have achieved had they worn modern-day Jockey products.

The campaign features TV, print and digital elements.