Sweet Perfections will open new location Thursday
Grand opening to be held after Labor Day

By Alison Fox - Freeman Staff

August 20, 2014

Ken and Peggy Heil behind the counter of the new Sweet Perfections Bake Shoppe.
Charles Auer/Freeman Staff

WAUKESHA - Sweet Perfections Bake Shoppe has moved from downtown Waukesha to 1501 Paramount Drive, Suite C, and staff plan on opening its new doors to customers this Thursday.

The bakery, which is family owned and operated by pasty artists Ken and Peggy Heil, long outgrew its previous location at 918 N. Barstow St. and needed to expand. The new spot on Paramount Drive will allow it to do just that- it’s three times larger than the current space. 

“The new production space alone is larger than the entire building we were in before,” Ken said.

The bakery’s old building was sold by previous owner Styza Properties, but Styza officials wouldn’t say who purchased it. Sweet Perfections had been at that location for more than 10 years.

The new location will offer customers a cafe area where they can drink their coffee while enjoying baked goods, which the previous location was not conducive to. It will also offer more parking, which is something the bakery has needed for years with its steady costumer traffic and lack of space on Barstow Street, Peggy said.

Trays already have labels for the treats at Sweet Perfections’ new location.
Charles Auer/Freeman Staff

Costumers will feel an open-space concept when they walk into the new location. Large glass showcases will display baked goods, including the shoppe’s patent-pending signature “Cheez Torte.” The production space is exposed for customers to view the baking and pastry decorating process.

The new location will also allow the bakery to produce more goods at a faster pace, Peggy said. She said the move will create an overall better experience that will catch the eye - and taste buds - of previous and new customers.

“We have a new great experience to offer them from comfortable seating to new products to an awesome atmosphere,” Ken said.

Peggy and Ken have practically grown in the baking industry. Both held part-time jobs in their teenage years at bakeries. After meeting at a cake-decorating class, they got married and started their baking business out of their home 15 years ago.

Ken said he hopes the business will continue to grow as it reaches out to all costumers with this expansion, including corporate businesses. He said he plans on catering pastries for business meetings and conferences.

Sweet Perfections will now have a dining area, something their previous
location would not have allowed.

Charles Auer/Freeman Staff

While baking for corporate businesses is a more recent project for the shoppe, baking wedding cakes is something it has been doing for years. The new location - located across the street from Goodwill - includes a wedding salon.

The salon will offer comfortable seating for up to seven people and a television that will display previous wedding cakes baked and decorated by the shoppe.

“There’s a lot more room than the little corner bistro table we had to use before,” Peggy said.

Sweet Perfections will be holding a grand opening some time after Labor Day. 

“We are working on something extraordinary,” Ken said.

Before the grand opening, customers should call for bakery hours, Peggy said.


Email: afox@conleynet.com