MILWAUKEE — Royal
Enfield North America, a division of India-based Eicher
Motors Ltd., has opened its North American headquarters
The offices are
temporarily located in the Fifth Ward, but will
eventually be moved to a permanent facility in the Third
Ward in 2016. When completed, the office will house
operations, marketing, sales, warranty, service,
dealership development and finance functions for the
North American business. The company anticipates
headquarters employment to reach 25 people by the end of
2017, according to Monday’s announcement.
“Milwaukee is the
epicenter of motorcycling in the U.S., making it the
optimal location for our headquarters,” said Rod Copes,
president of RENA, said in a statement. “The Third Ward
location will also serve as our first fully branded U.S.
dealership. We anticipate opening several similar stores
in key metropolitan areas across the U.S. in the next 24
To help attract RENA
to the state, the Wisconsin Economic Development
Corporation agreed to provide the company with up to
$100,000 in tax credits through 2017. The actual amount
of credits awarded will be contingent upon the number of
jobs created during that period.
Royal Enfield, and I am confident the company will be
successful here,” Mayor Tom Barrett said in a statement.
“This city is an ideal location for the company. As it
grows, Royal Enfield can tap into our strong workforce,
our convenient location and the city’s rich motorcycling
Royal Enfield is a
manufacturer of classic-styled, middleweight motorcycles
and is the oldest motorcycle company in continuous
production since it made its first motorcycle in 1901.