GrocerKey Inc. certified for Qualified New Business Venture tax credits

Special to The Freeman

June 25, 2015

MADISON – GrocerKey Inc., a Madison-based company, is the recipient of Qualified New Business Venture certification from the Wisconsin Economic Development Corporation.

GrocerKey has developed as e-commerce platform that helps grocers build branded online stores and implement pickup and delivery systems.

Qualified New Business Venture status makes investors in startup and and early-stage companies eligible for a 25 percent state tax credit on the amount they invest in the business.

The program helps early stage companies secure new investment and accelerates their potential for growth and job creation in Wisconsin.

GrocerKey, which is eligible for up to $250,000 in tax credits, could create as many as 163 new jobs over the next three years as the company targets independent grocery stores that do not have online ordering as potential clients.

GrocerKey is working with the Woodman’s grocery chain to provide an online service expected to be launched this summer.