Royal Enfield Motorcycles to open in Milwaukee’s Third Ward

Freeman Staff

Aug. 17, 2015

MILWAUKEE — Royal Enfield North America, a division of India-based Eicher Motors Ltd., has opened its North American headquarters in Milwaukee.

The offices are temporarily located in the Fifth Ward, but will eventually be moved to a permanent facility in the Third Ward in 2016. When completed, the office will house operations, marketing, sales, warranty, service, dealership development and finance functions for the North American business. The company anticipates headquarters employment to reach 25 people by the end of 2017, according to Monday’s announcement.

“Milwaukee is the epicenter of motorcycling in the U.S., making it the optimal location for our headquarters,” said Rod Copes, president of RENA, said in a statement. “The Third Ward location will also serve as our first fully branded U.S. dealership. We anticipate opening several similar stores in key metropolitan areas across the U.S. in the next 24 months.”

To help attract RENA to the state, the Wisconsin Economic Development Corporation agreed to provide the company with up to $100,000 in tax credits through 2017.  The actual amount of credits awarded will be contingent upon the number of jobs created during that period.

“Milwaukee welcomes Royal Enfield, and I am confident the company will be successful here,” Mayor Tom Barrett said in a statement. “This city is an ideal location for the company. As it grows, Royal Enfield can tap into our strong workforce, our convenient location and the city’s rich motorcycling history”

Royal Enfield is a manufacturer of classic-styled, middleweight motorcycles and is the oldest motorcycle company in continuous production since it made its first motorcycle in 1901.