City to discuss retail, restaurant ideas at old Mack’s site
Plan Commission to discuss ideas Wednesday

By Sarah Pryor - Freeman Staff

July 5, 2014

An artist’s rendering of what a new business on the former site of Mack’s Frozen Custard,
789 W. Moreland Blvd., could look like. The 3,000-square-foot space cold include one or two tenants. The Plan Commission is to take up the proposal Wednesday.  

Submitted rendering

WAUKESHA — The site of a former custard stand at the corner of Delafield Street and Moreland Boulevard could soon get a new life, as a developer is proposing a 3,000-square-foot retail space that could include one or two tenants.

At its 6:30 p.m. Wednesday meeting at City Hall, the Plan Commission will discuss final site plans, submitted by Longfield Enterprises, for the site at 789 W. Moreland Blvd.

The site as it was seen this week  
Sarah Pryor/Enterprise Staff

City Planner Jennifer Andrews said the site has been vacant for at least two years. She also said the developer hasn’t given any clues about potential tenants, but there could either be one or two tenants depending on the type of business. The real estate broker didn’t return a call seeking comment Thursday.

In May 2012, The Freeman spoke to Bill Nagata, owner of the building that once housed Mack’s Frozen Custard. At the time, he was tearing down the building piece-by- piece to make room for a future multi-tenant development that he hoped would become home to a cafe-style coffee shop and a sit-down restaurant.

“Our building had a lot of problems, but this is a great location,” said Nagata at the time. He purchased the property five years prior, when the custard stand had been a staple on that corner for about 20 years. “We’re wanting to build something with two or three tenants like the Starbucks across the street, but we’re in no rush. ... It all depends on the architect and the approvals from the city.”

At the time, he said he’d heard from the doctors, nurses and lawyers who work in the surrounding buildings, and they’d like a “cafe-type coffee shop that isn’t trying to be Starbucks, and some kind of nice, sit-down restaurant.” Also at the time, he blamed the custard stand’s demise on downtown summer music festival Friday Night Live, which he said took customers away on his busiest day.

We couldn’t find a number for Nagata or Longfield Enterprises, so were unable to reach either for comment.

City Planner Doug Koehler said he received an initial proposal for the site about a year ago, and the Plan Commission asked for a couple of aesthetic changes.