Even without this
new Starbucks in the calculations, property values
in the New Berlin City Center area have jumped
Charles Auer/Freeman Staff
NEW BERLIN - Since 2013, the real estate value of the
City Center in New Berlin has increased by $14.6
million, which doesn’t include some projects recently
completed, according to a staff report.
report containing updates on the City Center initiatives
is included in the meeting packet for the 6 p.m. Plan
Commission meeting Monday. In 1998, a 30-person
committee was formed to create a series of objectives
for the City Center area, which is bordered by Coffee
Road, National Avenue, Moorland Road, Howard Avenue and
Deer Creek. It contains the Moorland Square and
vicinity, Sendik’s Plaza, public library and City Center
Medical Center. The committee’s goal was to create an
identity for the City Center that emphasized new
development and provided a safe environment for vehicles
According to the report, the City Center is about 138
acres in size, of which approximately 58 percent is
commercial, 12 percent is multi-family residential, 6
percent is single-family residential, 21 percent is
conservancy and 3 percent is institutional.
Approximately 18 acres remain vacant.
development projects were undertaken in the past few
years, including the former Burger King site being
redeveloped into a multi-tenant commercial building that
houses Dunkin’ Donuts, Tobin Jewelers and Pure Family
Chiropractic. Also, the Central Pointe apartment complex
with 75 one-, two- and three-bedroom units was completed
this year. Redevelopment of the Mobil gas station at the
corner of Moorland Road and National Avenue resulted in
a new Starbucks with outside seating and extensive
landscaping, according to the report.
planned unit development for Blair’s True Value was also
recently approved by the city, according to the report.
The PUD will allow the longtime New Berlin business to
continue operating in a more organized fashion and make
Additionally, directly across from the City Center and
Moorland Road, an approximately 5,600-square-foot
multi-tenant building is under construction on the Qdoba
Plaza parcel, according to the report.
“Because of this new development and the past success of
this area, the 2015 assessed real estate value of the
entire City Center area is approximately $95.6 million,”
reads the report. That amount does not include the new
Starbucks and only a portion of the value of the Central
Pointe apartments. The current occupancy rate is 90
percent for the entire City Center area.
future improvements planned for the City Center include
the installation of decorative planters in the spring,
updating and installing additional landscaping within
medians and terrace areas and continuing to implement
the National Avenue lighting plan to install additional
decorative street lighting with new development and