An artist’s rendering of what a new business on the
former site of Mack’s Frozen Custard,
789 W. Moreland Blvd., could look like. The
3,000-square-foot space cold include one or two
tenants. The Plan Commission is to take up the
WAUKESHA — The site of a former custard
stand at the corner of Delafield Street and Moreland
Boulevard could soon get a new life, as a developer is
proposing a 3,000-square-foot retail space that could
include one or two tenants.
At its 6:30 p.m. Wednesday meeting at City Hall, the
Plan Commission will discuss final site plans, submitted
by Longfield Enterprises, for the site at 789 W.
The site as it was seen this week
Sarah Pryor/Enterprise Staff
Jennifer Andrews said the site has been vacant for at
least two years. She also said the developer hasn’t
given any clues about potential tenants, but there could
either be one or two tenants depending on the type of
business. The real estate broker didn’t return a call
seeking comment Thursday.
In May 2012, The Freeman spoke to Bill Nagata, owner of
the building that once housed Mack’s Frozen Custard. At
the time, he was tearing down the building piece-by-
piece to make room for a future multi-tenant development
that he hoped would become home to a cafe-style coffee
shop and a sit-down restaurant.
“Our building had a lot of problems, but this is a great
location,” said Nagata at the time. He purchased the
property five years prior, when the custard stand had
been a staple on that corner for about 20 years. “We’re
wanting to build something with two or three tenants
like the Starbucks across the street, but we’re in no
rush. ... It all depends on the architect and the
approvals from the city.”
At the time, he said he’d heard from the doctors, nurses
and lawyers who work in the surrounding buildings, and
they’d like a “cafe-type coffee shop that isn’t trying
to be Starbucks, and some kind of nice, sit-down
restaurant.” Also at the time, he blamed the custard
stand’s demise on downtown summer music festival Friday
Night Live, which he said took customers away on his
We couldn’t find a number for Nagata or Longfield
Enterprises, so were unable to reach either for comment.
City Planner Doug Koehler said he received an initial
proposal for the site about a year ago, and the Plan
Commission asked for a couple of aesthetic changes.