Elzie Flenard works on the mixing board in his
Charles Auer/Freeman Staff
WAUKESHA - Musician and entrepreneur Elzie Flenard
understands that fellow musicians are often so focused
on creating that they lose sight of the business side
and end up selling their skills for too little - or
giving them away for free. Flenard recently launched
Snovia Music to be the “engine behind the talent.”
Snovia Music offers music production, concert promotion,
talent placement and talent representation.
Based in Waukesha, Flenard hopes to help area musicians
achieve success, whether that’s through promotion or
connecting them with a client who wants to create a
custom song for a special event, such as a wedding or
anniversary. The songs would be nicely packaged with a
note and photo.
many people have songs just for them?” Flenard said.
can also connect musicians with companies looking for
artists to perform songs or jingles for commercials.
There is a strong demand for entry-level to level one
musicians who are looking to work, Flenard said. It’s
those artists who are just launching their musical
careers that Flenard feels most drawn to helping.
think Waukesha is unique in the type of talent who are
here,” he said.
recording artist himself, Flenard said he understands
how musicians don’t always market themselves well.
think we undercut ourselves a lot,” he said, explaining
that musicians will often perform for free, making it
hard for others to charge a fee.
Flenard said he has done concert promotion in the past
and has developed business knowledge through his own
experiences and by studying. He has also worked with
SCORE and Waukesha County Technical College to get
feels that he adds value to a musician if he is
representing him because a concert venue or recording
label is more likely to take the artist seriously if he
has a manager.
Flenard also wants to work with local businesses on
“Music more and more is becoming about promotion,” he
an artist, that means monetizing attendance at a concert
by having a company display its logo on the concert
T-shirt or to give the company a shout-out during the
always want to add value to everyone else involved,”