American Family expands partnership with UW-Madison

Freeman Staff

Aug. 27, 2015

MADISON — American Family Insurance announced Thursday it has pledged $10 million to the University of Wisconsin-Madison to be used during the next 10 years to support academic programs, research, athletics and charitable activities.

According to the announcement, American Family’s contribution will directly benefit students through funding of the Career Initiative, student research projects and innovative learning opportunities, including an Internet of Things lab that aligns with American Family’s strong interest in home automation.

“We are incredibly proud of this partnership. This agreement strengthens our support of a world-class university that educates our customers’ children and influences peoples’ lives beyond the classroom,” said Jack Salzwedel, president and chief executive officer at American Family Insurance, in a statement.

In addition, the agreement increases American Family’s support of UW athletics including an American Family gate at Camp Randall Stadium, signage at athletic venues and exclusive status as the “Official Insurance Sponsor of UW Athletics.” Also part of the partnership, American Family can use the designation “Proud Partner of UW-Madison.”