Popcorn store to open in West Bend
Laughing Mountain Gourmet Popcorn will be at 148 N. Main St.

By AMANDA VOSS - Daily News

May 14, 2015

WEST BEND - Mark Laufenberg has been a business owner in Washington County for 25 years and he’s opening another business in downtown West Bend. He wants Laughing Mountain Gourmet Popcorn to put a smile on residents’ faces.

Laufenberg, who is from Richfield, will open Laughing Mountain Gourmet Popcorn at 148 N. Main St.

“We wanted to be a part of the downtown West Bend area,” Laufenberg said on why he and his wife, Nancy, wanted to open a business in West Bend.

“We feel it’s a growing area and it’s close to the farmer’s market,” Laufenberg added.

West Bend Area Chamber of Commerce Executive Director Craig Farrell said this is a perfect example of how West Bend is returning to prosperity.

“So many buildings were empty and now very few spaces are available,” Farrell said. “It’s a great indication our community has been on the mend.”

Downtown West Bend Association Event Manager Kellie Boone said the building at 148 N. Main St. was occupied by To Your Health, and before that it was empty for a while.

“I think it’s great to see more places coming down here,” Boone said.

Laufenberg said the store will feature caramel, cheese and flavored popcorn, as well as high-end chocolates and smoothies.

The products are gluten free, non-genetically modified and the cheese will have no trans fats.

Laufenberg said the name of the business is a funny story. He said he’s been told Laufenberg means laughing mountain in German, and one of his son’s college friends suggested it.

Then Laufenberg found out it actually means running mountain, but decided to keep the name of the business.

Laufenberg’s goal is to open by Memorial Day. He’ll be open Tuesday-Saturday. He’s still determining hours, but said he will be open late on Thursdays for Music on Main.

Laufenberg also owns Laufenberg Cleaning Service in Germantown.