Lynch’s Horter Chevrolet will be moving from its
site at 915 Main Street to a
larger location near Interstate 43.
Charles Auer/Freeman Staff
MUKWONAGO — Lynch’s Horter Chevrolet will likely have a
new home by the end of next year after the dealership’s
owners purchased an eight-acre plot of land in
Lynch Executive Manager Mark Greene said the group
bought the land — located right off Interstate 43 near
Walmart and Home Depot — to increase not only its
inventory, but also its exposure.
“I think we are going to position ourselves to obviously
magnify the brand along with making it more convenient
for our customers,” he said. “With some help from the
village and some execution on it, we were able to come
to terms and put us in a location in the gateway of
Mukwonago and increase our exposure along the
Lynch will also be bringing its East Troy Chrysler,
Dodge, Jeep and Ram dealership to the new location.
Greene said the business’s current 3.4-acre location at
915 Main Street “handuffed” the dealership, but it will
now be able to offer more services to its customers.
The plans are still in the preliminary stage and no
formal designs or conceptual art have yet been drafted.
The project also has not gone before the Village Board
or its Plan Commission.
As for that current location, Mukwonago Village
Administrator John Weidl said the village has purchased
the land off Highway 83 near Phantom Lake from Lynch and
has plans to redevelop it in the coming years — though
what it will become is not clear yet.
“It is going to be residential land and something, we
think,” Weidl said. “It could be mixed-use, (but) a lot
of it will depend on what the economy is doing in 2016.”
The land is seen as an investment
for the village, Weidl said, which could either enter
into a public-private investment to develop the area, or
go through an RFP process and sell it to a development
group that shares the village’s vision for the land.
Whatever becomes of the land, Weidl
said he believes the village will be able to greatly
increase the area’s taxable value.
“We can take the taxable value of
that property to over $7 million,” he said. “Right now
as a car dealership, which is pretty much a parking lot,
it is worth 10 percent of that.”
Weidl said downtown Mukwonago has
the “good problem” of being too full, with few vacancies
He said for the village to pick up
more land in a desirable area where it can house more
residents, while also aiding in the growth of a local
business, is a win-win.
“We think it was a good move,” he
said, “because it allowed one of our current businesses
to expand, which is always nice, and at the same time we
get to take a piece of land that is sitting right next
to Phantom Lake and turn it into something other than a