Business Intelligence Teams created to help companies

Freeman Staff

April 29, 2015

WAUKESHA — Newly created “Business Intelligence Teams” trained and coordinated by the University of Wisconsin-Extension will be able to assist Wisconsin companies on market research, web marketing and geographic information systems.

The teams have initially been funded by a $50,000 grant from the Wisconsin Economic Development Corporation, according to a Monday announcement.

Members of the teams will work with second-stage companies that have between 10 and 99 employees and demonstrate a want and ability to grow.

“Wisconsin’s second-stage businesses are responsible for more than 35 percent of the state’s existing jobs, but the technical assistance programs and information services that could help them expand are not well developed or coordinated,” said Mark Lange, executive director of the UW-Extension Division for Business and Entrepreneurship, in a statement. “The WEDC grant will allow us to build, train and coordinate Wisconsin’s Business Intelligence Teams instead of relying on national experts as we did for our fall 2014 pilot program in Waukesha.”