Lynch’s Horter Chevrolet dealership planning move to new 8-acre site in Mukwonago

By Matt Masterson - Freeman Staff

Oct. 17, 2014

Lynch’s Horter Chevrolet will be moving from its site at 915 Main Street to a
larger location near Interstate 43.  

Charles Auer/Freeman Staff

MUKWONAGO — Lynch’s Horter Chevrolet will likely have a new home by the end of next year after the dealership’s owners purchased an eight-acre plot of land in Mukwonago.

Lynch Executive Manager Mark Greene said the group bought the land — located right off Interstate 43 near Walmart and Home Depot — to increase not only its inventory, but also its exposure.

“I think we are going to position ourselves to obviously magnify the brand along with making it more convenient for our customers,” he said. “With some help from the village and some execution on it, we were able to come to terms and put us in a location in the gateway of Mukwonago and increase our exposure along the interstate.”

Lynch will also be bringing its East Troy Chrysler, Dodge, Jeep and Ram dealership to the new location. Greene said the business’s current 3.4-acre location at 915 Main Street “handuffed” the dealership, but it will now be able to offer more services to its customers.

The plans are still in the preliminary stage and no formal designs or conceptual art have yet been drafted. The project also has not gone before the Village Board or its Plan Commission.

As for that current location, Mukwonago Village Administrator John Weidl said the village has purchased the land off Highway 83 near Phantom Lake from Lynch and has plans to redevelop it in the coming years — though what it will become is not clear yet.

“It is going to be residential land and something, we think,” Weidl said. “It could be mixed-use, (but) a lot of it will depend on what the economy is doing in 2016.”

The land is seen as an investment for the village, Weidl said, which could either enter into a public-private investment to develop the area, or go through an RFP process and sell it to a development group that shares the village’s vision for the land.

Whatever becomes of the land, Weidl said he believes the village will be able to greatly increase the area’s taxable value.

“We can take the taxable value of that property to over $7 million,” he said. “Right now as a car dealership, which is pretty much a parking lot, it is worth 10 percent of that.”

Weidl said downtown Mukwonago has the “good problem” of being too full, with few vacancies left.

He said for the village to pick up more land in a desirable area where it can house more residents, while also aiding in the growth of a local business, is a win-win.

“We think it was a good move,” he said, “because it allowed one of our current businesses to expand, which is always nice, and at the same time we get to take a piece of land that is sitting right next to Phantom Lake and turn it into something other than a parking lot.”