Harley-Davidson’s earnings increase 18 percent for 2014

Special to The Freeman

Jan. 29, 2015

MILWAUKEE — Harley-Davidson, Inc. is reporting strong numbers for 2014, saying the Milwaukee-based motorcycle company had an increase of 18.3 percent for diluted earnings per share for the year.

According to the announcement Thursday, earnings per share were $3.88 at the end of 2014, compared to diluted EPS of $3.28 in 2013. Net income was $844.6 million on consolidated revenue of $6.23 billion compared to full-year 2013 net income of $734 million on consolidated revenue of $5.9 billion.

Retail sales of Harley-Davidson motorcycles increased 2.8 percent worldwide during the fourth quarter of 2014, and 2.7 percent for the full year compared to same periods in 2013, according to the company. International sales were up 9.2 percent in the fourth quarter and 5.4 percent for the full year.

In the U.S., sales of motorcycles dipped with dealers selling 26,957 new Harley-Davidson motorcycles in the fourth quarter, down 1.6 percent compared to sales of 27,387 motorcycles in the year-ago period. In international markets, dealers sold 20,192 new Harley-Davidson motorcycles during the quarter, up 9.2 percent compared to sales of 18,488 motorcycles in the year-ago period.

“Harley-Davidson achieved a great year of financial performance in 2014, with double-digit earnings growth, revenue topping $6 billion and continued strong improvement in margins,” said Keith Wandell, chairman, president and chief executive officer of Harley-Davidson, Inc., in a statement. “We also continued to broaden our customer base and expand the reach of our brand through unrivaled products and experiences. In international markets, our dealers in Asia Pacific, EMEA and Latin America posted their highest new motorcycle sales on record for each region, delivering on our expectation for international sales to grow at a faster rate than U.S. sales. And in the U.S., for the third straight year, sales to our outreach customers grew at more than twice the rate of sales to core customers.”

For more information, visit Harley-Davidson’s website at www.harley-davidson.com.