Renovations transforming Milwaukee Marriott West
Construction expected to be complete by February

By Matt Masterson - Freeman Staff

Dec. 10, 2014

The bar, lounge and restaurant are construction zones at the Milwaukee Marriott West Tuesday as workers renovate the space.
Charles Auer/Freeman Staff

CITY OF PEWAUKEE - An ongoing renovation project at the Milwaukee Marriott West is set to transform it from a traditional lodging into a more welcoming, state-of-the-art hotel equipped to meet all the needs of a growing millennial population.

Construction on the guest rooms at the 13-year-old hotel wrapped up last fall, and now the main floor and banquet hall are being redesigned to create a more welcoming facade and allow guests to stay connected with each other.

“It is really reinvesting back into the hotel to have a brand new, fresh product,” Marriott Area General Manager Keith Kramer said. “This is everything basically on the first floor front of the house - the restaurant, the bar, the lobby, the pool hallway, the banquet space - everything is all getting a whole fresh look to it.”

The renovations are part of a larger Marriott initiative called the “Great Room” concept according to Kramer, which will open up the lounge, restaurant and lobby area into one contiguous space.

One of the recently remodeled guest rooms at the Milwaukee Marriott West.
Charles Auer/Freeman Staff

The number of televisions in the public area will increase from three to 11, a fireplace will be added to the lobby, and a traditional front desk will be replaced by smaller podiums, or pods, designed to be more welcoming to incoming guests.

“You are going from more of a traditional layout of a hotel,” Kramer said, “with a lobby bar and restaurant, to really one, large open space that is more inviting for everybody.”

For the younger generation - which Kramer acknowledged seeks to be connected at all times - the Marriott will also be upping its Internet connection from 40 MBps to 100 MBps, adding several more USB charging stations and multiple communal tables where groups can get together.

The hotel’s restaurant will also be rebranded and renamed “Blvd.” It will feature a selection of local cuisines based on those at a concept restaurant in Minneapolis.

While Kramer acknowledged the project has had an impact on guests staying at the hotel during construction, he said it wasn’t in the way they expected.

“We are monitoring TripAdvisor, we are monitoring the Marriott website and some of the best hotels with Marriott, you are running about 68 percent of your guests rate you a nine or a 10,” he said. “We are running 90 percent. We are actually doing better during the renovation because we were very proactive in telling people what is going on and giving them updates.”

The work began Nov. 17 and Kramer said the renovations are expected to be complete by early February.