Smith-Ozug in her studio at Love With Purpose
photographer Wendy Smith-Ozug works with clients, she
wants to capture each person’s essence. Walking through
the doors to her new studio at 213 South St., reveals much
about Smith-Ozug’s personality, from the vintage camera
collection to the scattering of turquoise-colored items.
atmosphere of the Love With Purpose Photography studio,
Smith-Ozug said, was intended to put her clients at ease.
18 years, Smith-Ozug has been shooting photos of her
daughters, Lydia, now 21, and Grace, now 17.
moving to Wisconsin in 1998, Smith-Ozug took photography
classes at the University of Wisconsin-Whitewater and
began to take photos for friends and family. In 2007, she
formed her own business after her husband, John Ozug,
suggested making money from her hobby.
Ozug bought the building at the corner of Barstow and
South streets two years ago, he raised the idea that she
move her home business into a retail space.
was never in a hurry to open,” she said. “I made it
the way I wanted it.”
said she likes to take photos of her clients in their
natural environments, including children. She also has a
free-spirit approach to her art, she said.
lot of people choose me for that reason,” Smith-Ozug
favorite subjects are high school seniors because she gets
to know them during the three-hour shoots. She also loves
taking photos at weddings.
love to see two people in love and I get to capture
that,” Smith-Ozug said.
portion of the sales at Love With Purpose Photography goes
to animal rescue.
the future, Smith-Ozug is considering adding some retail
to the space. But in the meantime, she is excited to be a
downtown Waukesha and holiday festivities.