JoyMain Chairman Joe Zhou,
center, his wife Li Su Ran, left, and Regal Ware
Chairman James Reigle, right, chat with Regal Ware
President and CEO Jeffrey Reigle, facing Zhou, on
Dave Rank/Daily News
KEWASKUM — Regal Ware Inc. signed an agreement Monday
that will increase sales of its products to the 1.39
billion consumers in China.
Regal Ware Worldwide, with headquarters in Kewaskum and
production in West Bend, signed a partnership agreement
with the direct sales company JoyMain, Nanking, People’s
Republic of China, in which JoyMain will sell Regal
Ware’s high-end stainless steel and cast aluminum
“New chapters in history are not always written like
this,” said Reed Hall, secretary and chief executive
officer for the Wisconsin Economic Development Corp.
“China is our third largest trade partner. With this
agreement, we look forward to China moving up to number
JoyMain has 2 million direct sales consultants worldwide
and 2,500 stores in China, Lenz said. About 97 percent
of its sales are in China, which includes Taiwan, Macau
and Hong Kong.
Regal Ware’s President and CEO Jeffrey Reigle said the
private, family-owned company “is somewhat unique in the
industry because we do export a significant part of our
product,” which should increase with the JoyMain
“We hope we become the first choice
of Chinese consumers for high-end cookware,” JoyMain’s
Chairman Joe Zhou said.
He led a contingent of JoyMain
executives, staff and media crews from Eastern
Television China and three Chinese newspapers to
Kewaskum on Monday. They are scheduled to tour Regal
Ware’s production facility in West Bend today.
Regal Ware’s Business Unit Director
Matt Reigle said the companies share similar business
missions. “This is why we’re so confident this
partnership will be a great success,” he said.
people attended the day’s events at Regal Ware’s
corporate offices with representatives from the state,
Washington County, Kewaskum, West Bend, United States
Steel Workers Local 850, and the Cookware Manufacturers
Association, Birmingham, Alabama.