Posters are being used to
promote Small Business Saturday, which is set for this
CEDARBURG - If
you had a choice to share your money with a friend or give it to
someone across the country, chances are you’d first think of a
friend. That is the very philosophy behind Small Business
Saturday, when merchants ask shoppers to buy their holiday gifts
and other items at businesses owned locally.
between Black Friday, when big box stores invite shoppers to
brave crowds of thousands, and Cyber Monday, when people don’t
even leave their house to shop, Small Business Saturday
celebrates the local merchant.
“We love being
in a small town where people shop small,” said Jeanette Dvorak,
co-owner of Bangles & Bags in Cedarburg. “That’s where most of
our stores are.”
shop was actually the third of six Bangles & Bags opened in the
Milwaukee and Madison markets. The first was in Delafield, the
last in Madison.
their mission is to provide accessories that are affordable,
even though they don’t have the advantage of bulk buying that
the chain stores do.
“Our job is to
constantly have fresh merchandise that is on trend, on style and
reasonably priced,” she said.
studies have cited the fact that for every $1 spent locally, 68
cents stays in the local area. Conversely, spending $1 at a
chain store keeps 43 cents in the community.
Milwaukee found last year that local store owners return three
times more revenue to the local economy than chain stores.
money spent with a local business generates 75 percent more
state and local tax revenues and is far more likely to be
re-spent locally,” according to Local First, an alliance of
independent businesses in Milwaukee.
Economic Development Coordinator Mary Sheffield said the
definition of local includes not only retail shops, but
restaurants, caterers, car mechanics and more.
“When you shop
local during the holidays or anytime of the year, the downtown
remains healthy and vital,” Sheffield said.
throughout Ozaukee County have been putting together special
promotions for those who want the local experience.
Goldberg, owner of Boz’s Closet consignment boutique in
Thiensville, plans to give away “edible fashion treatz,” such as
cookies shaped like shoes and dresses on Saturday. That is also
the day shoppers can register to win a $100 shopping spree.
Between Friday and Sunday, the store will run a Black Friday
Sale, providing 20 percent discounts.
corporate marketer, Joswick Goldberg opened her opened her store
in 2010; she has since grown a client email list of more than
“I knew if I
had good stuff at good prices, people would come back,” she
shops are doing their best to advertise in social media. Pear &
Simple of Port Washington has a Shop Small event started on
Facebook, promising to shower shoppers with treats, deals and
choose to shop small, you give back to your community,” the