People surveyed said they would spend an average of
$161.96 for Valentine’s Day.
— Love has not been lost for those who celebrate
Valentine’s Day with a record amount of money
anticipated to be spent for the romantic day, according to
the National Retail Federation. However, the number of
people who celebrate the Feb. 14 holiday has declined.
vast majority of Valentine’s Day dollars are still spent
on significant others, but there’s a big increase this
year in consumers spreading the love to children, parents,
friends and coworkers,” NRF President and CEO Matthew
Shay said in a statement.
surveyed by the NRF showed said they would spend an
average of $161.96 for Valentine’s Day, which is a 13
percent increase from 2018’s amount of $143.56. It also
is considerably more than the previous record of $146.84,
which was set in 2016.
spending is expected to be $20.7 billion, which is an
increase of 6 percent over last year’s $19.6 billion and
breaks the previous record of $19.7 billion, also set in
who are participating are spending more than ever and that
could be the result of the strong economy. With employment
and income growing, consumers appear to be expanding the
scope of who qualifies for a card or a box of candy,”
51 percent of Americans intend to celebrate Valentine’s
Day, according to the NRF, which is down from 55 percent
in 2018 and 63 percent in 2007. The NRF said it does not
know why fewer consumers are celebrating the holiday in
the past 12 years.
lowest spending during the period was $102.50 in 2009
during the Great Recession.
the $18.40 increase in average spending, according to the
NRF, only $4.26 comes from spending on spouses and
significant others, which is expected to total $93.24.
Consumers said they would spend $29.87 on other family
members, up $4.58; $9.78 on friends, up $2.59; $8.63 on
children’s classmates or teachers, up $1.37; $7.78 on
co-workers, up $2.99; $6.94 on pets, up $1.44 and $5.72 on
others, up $1.17.
the people who shop for Valentine’s Day, men are the
biggest spenders with them expecting to spend about
$229.54 in 2019, an increase of 20 percent compared to
2018. Women, on the other hand, plan to spend about
$97.77, which is a 1 percent decrease from last year,
according to the survey.
age groups, those 35-44 are the biggest Valentine spenders
at $279.14, followed by those 25-34 at $239.07. Both
groups typically have more people to buy for including
children and children’s classmates or teachers.
most popular items to buy for Valentine’s Day are:
jewelry ($3.9 billion); an evening out ($3.5 billion);
clothing ($2.1 billion), flowers ($1.9 billion) candy
($1.8 billion); gift cards ($1.3 billion); greeting cards
to the survey, gifts of experience, such as tickets to an
event or a trip to a spa, are wanted by 40 percent and
planned to be given by 25 percent.
Day means different things for different people,”
Prosper Vice President of Strategy Phil Rist said in a
statement. “Whether it’s a day of romance or one of
making sure their children have enough cards in their
backpacks for each of their classmates, it’s an
important day for those who choose to participate.”
survey of 7,384 adults 18 and older was conducted Jan. 2
to Jan. 9 and has a margin of error of plus or minus 1.2