Mequon’s Equipatron gets recognized
Inc. magazine identifies fast-growing firms

By Gary Achterberg - News Graphic Staff

August 26, 2014

MEQUON — A Mequon-based company that deals in small engines, snow blowers, log splitters and similar equipment, has been recognized as among the fastest-growing private companies in the nation.

Equipatron, 1000 W. Donges Bay Road, was ranked 101st on the just-released Inc. magazine list of the fastest-growing companies in the nation.

It also was the top-ranked company in the Milwaukee area.

Equipatron was founded in 2009 by two cousins, Peter Liesch and Scott Alderton, who had a shared vision of combining the personal service benefits of a local power equipment dealer with the wide selection and low prices from a mass retailer, according to the company’s website.

The website goes on to say that the firm is a hybrid that they refer to as a “mass online dealer.”

The two have built their business foundation around people with product expertise and the latest web, inventory management and logistics technologies, the website said.

While Equipatron is headquartered in Mequon, the company ships from three additional regionally located warehouses to ensure quick delivery across the continental United States The website includes listings for parts, small engines, forestry products, power equipment, industrial products and accessories.

The brands they carry include Ariens, Briggs & Straton, Dewalt, Honda, Kawasaki, Kohler, Kubota, PowerPro, Snapper, Subaru and Tanaka.

The company’s website is

A Madison company, Restore Health, was the top Wisconsin company on the Inc. magazine list of 5,000.

The compounding pharmacy came in at 36th place.

Gary Achterberg can be reached at .