WEST BEND - Another
tattoo parlor coming to West Bend would bring the
community’s total to four.
doesn’t deter owner of Maverick Tattoos, Amanda Baker, from
believing she can carve out a piece of the market’s pie.
West Bend Plan Commission approved a conditional use permit
Tuesday evening for the shop at 1727 Barton Ave.
According to Plan Commission documents, the shop will
operate from 8 a.m.-10 p.m. daily. Three tattoo artists will
be on staff and they expect between eight and 12 customers a
Maverick Tattoos plans to expand with one or two more
artists and a piercer, the documents state.
can’t say enough about how great the people (are) we’ll be
working with,” she said.
come from Barton Ink in West Bend, and each offers an area
“Georgiana (Reichard) is really great at doing anything car
parts and mechanical,” Baker said.
Trainor, on the other hand, is good with characters from
cartoons and comic books.
Information from the city clerk’s office shows three tattoo
and piercing establishments already operating in the city
with a license — Maverick Tattoo’s pending application makes
population of a little more than 30,000 residents, that
translates to roughly 7,500 people per tattoo shop in the
any business, Baker stressed the friendly atmosphere and
artists’ specialties sets her shop apart.
Santoro, owner of the Homeward Bound Tattoo shops in West
Bend and Port Washington, believes at one point there were
as many as five in the community. He said his business
relies on name recognition, longevity and social media.
artists in West Bend have 26 years of collective experience,
he said. The equipment is all single-use only and they only
do custom work.
around for a while and spreading their brand through
word-of-mouth and social media has helped the business
established a client based throughout the U.S., he said.
means they rely less on a location and more on some of those
intangibles to remain successful.
customers find us, we don’t need a good location to thrive,”
imagines the tattoo shops in West Bend will
eventually decrease to
running the business isn’t necessarily all about making
money. For Baker, it’s been a dream of hers to run her own
shop since childhood.
parents were always encouraging (my brother and I) to be
creative and not follow the crowd,” she said.
they were about 10 years old, Baker said they told their
parents their aspirations of designing tattoos. Though her
parents did encourage creativity, they didn’t respond to the
announcement with overwhelming zeal.
a tattoo artist was not high on their priority list,” she
since then, she has stayed the course. And it looks like she
will be living that dream of owning her own tattooing and
piercing business, regardless of how many other shops she
needs to compete with.
Reach reporter Alex Zank at