TEXAS — Johnson Creek-based farmer Carrie Mess has been named
Social Media Farmer of the Year a the AgChat Cultivate and
Connect Show in Austin, Texas.
recognizes farmers who incorporate social media and internet
strategies into their farming and businesses practices, along
with promoting positive awareness of the industry.
Mess runs in
Johnson Creek. The farm has 100 milking cows, 120 young stock
and 300 acres of crops. She initially began using social media
to connect with other farmers around the country, but now posts
multiple times each day. Mess also blogs at www.DairyCarrie.com
and was able to force Panera Bread to change a marketing
campaign through the use of social media. The blog had more than
1.1 million page views and has been featured in national media.