Wisconsin farmer wins social media award

Freeman Staff

August 22, 2014

AUSTIN, TEXAS Johnson Creek-based farmer Carrie Mess has been named Social Media Farmer of the Year a the AgChat Cultivate and Connect Show in Austin, Texas.

The award recognizes farmers who incorporate social media and internet strategies into their farming and businesses practices, along with promoting positive awareness of the industry.

Mess runs in Johnson Creek. The farm has 100 milking cows, 120 young stock and 300 acres of crops. She initially began using social media to connect with other farmers around the country, but now posts multiple times each day. Mess also blogs at www.DairyCarrie.com and was able to force Panera Bread to change a marketing campaign through the use of social media. The blog had more than 1.1 million page views and has been featured in national media.