Sky Zone Milwaukee hitting heights
Trampoline park thriving in wake of nearby American TV shutdown

By Matt Masterson - Freeman Staff

Oct. 10, 2014

 Sky Zone Indoor Trampoline Park is next to the former American TV store.
Charles Auer/Freeman Staff

WAUKESHA - Despite setting up shop behind a now-empty retail super store, Sky Zone Milwaukee - an indoor trampoline park - has thrived in its first year in Waukesha.

Owners Bron and Shawna Launsby celebrated the location’s one-year anniversary last week and thus far have drawn in tens of thousands of jumpers.

The park is located just behind the former American TV store on Westwood Drive near the Interstate 94 on-ramp. When the Launsbys first opened Sky Zone last year, American was expected to draw in a fair amount of drive-by traffic and walk-up customers to the park. The statewide chain unexpectedly announced its closing earlier this year - a move which could have brought down nearby businesses with it.

But that wasn’t the case for Sky Zone.

“I think any time you are next to a retailer it definitely drives traffic, but Sky Zone is a destination-type business,” Bron Launsby said. “What I liked about American being next door was that it was an icon and a lot of people knew where it was. Now with a year of business under our belt, we are obviously less dependant on that.”

Launsby said the specifications for Sky Zone were such that only a few locations could be considered, but initially being close to American and I-94 were big draws.

Sky Zone Milwaukee employs 65 workers and features courts for dodgeball and basketball (called slamball) as well as for open jumping.

The park is a “destination-type business” according to Launsby, which draws in crowds from South Milwaukee, Madison, Green Bay and Sheboygan on a regular basis. He and his wife have collected about 89,000 name stickers from jumpers at the park so far, but they estimate the total number of guests they’ve had far exceeds that number.

“Our traffic was probably close to double that,” he said.

In recognition of Breast Cancer Awareness month, many Sky Zone locations nationwide are hoping to raise $100,000 collectively for Fab-U-Wish - a branch of The Pink Agenda, a 501(c)(3) nonprofit which raises money for breast cancer research and care.

Other locations are selling pink socks, but the Launsbys are going above and beyond by offering pink shirts, pink bracelets and watermelon-flavored pink Icees throughout the month.

Later this month, they will also host a “Pink Out” day where guests who have purchased the pink shirt can come and jump for free for two hours.

“One of Sky Zone’s core values is to do good,” Shawna Launsby said. “Anybody who purchases those, we as our own franchise will give back to breast cancer awareness as well.”