Sky Zone Indoor Trampoline Park is next to the former
American TV store.
Charles Auer/Freeman Staff
WAUKESHA - Despite setting up shop behind a now-empty
retail super store, Sky Zone Milwaukee - an indoor
trampoline park - has thrived in its first year in
and Shawna Launsby celebrated the location’s one-year
anniversary last week and thus far have drawn in tens of
thousands of jumpers.
The park is
located just behind the former American TV store on Westwood
Drive near the Interstate 94 on-ramp. When the Launsbys first
opened Sky Zone last year, American was expected to draw in a
fair amount of drive-by traffic and walk-up customers to the
park. The statewide chain unexpectedly announced its closing
earlier this year - a move which could have brought down nearby
businesses with it.
wasn’t the case for Sky Zone.
“I think any
time you are next to a retailer it definitely drives traffic,
but Sky Zone is a destination-type business,” Bron Launsby said.
“What I liked about American being next door was that it was an
icon and a lot of people knew where it was. Now with a year of
business under our belt, we are obviously less dependant on
the specifications for Sky Zone were such that only a few
locations could be considered, but initially being close to
American and I-94 were big draws.
Milwaukee employs 65 workers and features courts for dodgeball
and basketball (called slamball) as well as for open jumping.
The park is a
“destination-type business” according to Launsby, which draws in
crowds from South Milwaukee, Madison, Green Bay and Sheboygan on
a regular basis. He and his wife have collected about 89,000
name stickers from jumpers at the park so far, but they estimate
the total number of guests they’ve had far exceeds that number.
was probably close to double that,” he said.
of Breast Cancer Awareness month, many Sky Zone locations
nationwide are hoping to raise $100,000 collectively for Fab-U-Wish
- a branch of The Pink Agenda, a 501(c)(3) nonprofit which
raises money for breast cancer research and care.
locations are selling pink socks, but the Launsbys are going
above and beyond by offering pink shirts, pink bracelets and
watermelon-flavored pink Icees throughout the month.
month, they will also host a “Pink Out” day where guests who
have purchased the pink shirt can come and jump for free for two
“One of Sky
Zone’s core values is to do good,” Shawna Launsby said. “Anybody
who purchases those, we as our own franchise will give back to
breast cancer awareness as well.”