Uncorking artistic talent
Paint and sip business to open in Brookfield

By Katherine Michalets - Freeman Staff

Dec. 9, 2015

Kristy and E.C. Goggio stand outside what will soon be The Corked Canvas in Brookfield.
Charles Auer/Freeman Staff

BROOKFIELD - The teaching and painting techniques that Kristy Goggio employs will make everyone who attends a class at The Corked Canvas feel creative.

Goggio and her husband, E.C., are opening The Corked Canvas on Bluemound Road in the Brookfield Fashion Center next to Pier One Imports. They hope to have the “paint and sip” business open between Christmas and New Year’s, but the interior is still being completed.

While The Corked Canvas will have instructors, canvases, wine and a fun atmosphere like other paint and sip businesses in the metro Milwaukee area, The Corked Canvas is also taking a unique approach to the business model by teaching abstract painting, as well as with grids and individual steps to help ensure that even those who are afraid of painting will produce a piece of art that they would feel proud to hang or give away.

Prior to deciding to open their own painting studio, Kristy Goggio gave paint instructions to individuals at Shorehaven in Oconomowoc. The couple also reside in Oconomowoc. Her experiences at Shorehaven spurred the couple to consider creating their own business around the idea. Kristy Goggio brings her artistic background to the business while E.C. Goggio is a lifelong entrepreneur.

E.C. and Kristy Goggio talk in what will be The Corked Canvas in Brookfield.
Charles Auer/Freeman Staff

What surprised E.C. Goggio during the research process is that 38 percent of the target demographic for The Corked Canvas will be male.

The “library” of works created by Kristy Goggio that will be duplicated at The Corked Canvas will appeal to men and women. Some of her works are abstract and incorporate tins as stencils. The painters are encouraged to use their brushes to splatter paint on the canvas against the splatter wall. Others, like an apron with the words Bon Appetit, require a little more structure.

In addition to painting canvases, The Corked Canvas will offer classes for wine glass painting and egg painting closer to Easter. During Wine Glass Wednesdays, participants will be instructed on how to paint a wine glass for $30, which will include the glass and a glass of wine. Classes like these would be great for bachelorette parties or other functions, Kristy Goggio said.

She also wants to have classes tailored for birthday parties or baby showers. For example, the family and friends may each create a small canvas with one train car so when it’s hung on the baby’s wall, it forms a complete train.

“Gold, Silver & Black Splash” painting is a good representation of using the Splatter Wall at The Corked Canvas.
Submitted photo

Emphasizing the experience

While participants will produce their own piece of art, the Goggios feel like the camaraderie experienced at The Corked Canvas is more important.

“It’s about the experience and the painting is a memento you leave with,” E.C. Goggio said, adding his hope is that participants will leave feeling jazzed and will tell their friends about their experience.

The “Bon Appetit” painting will be used for couples’ night at The Corked Canvas. The painting incorporates stenciled letters so everyone’s lettering looks good.
Submitted photo

Helping to create a positive experience is Kristy Goggio, herself an artist, E.C. Goggio said.

“She is a very good teacher and will help people overcome the fear factor,” he said.

Eight artists have been employed by The Corked Canvas, all who have at least a four-year degree. There will also be a bartender who is a deejay and can control the music based on the mood in the room. The music also automatically decreases in volume when the instructor begins to speak. The instructor’s work will be projected onto a blank wall so all participants can see it.

Detailed instructions, stencils and pre-mixed paint will be provided for participants to create their own version of “Del Sol” at The Corked Canvas.
Submitted photo

In the future, the Goggios want to extend their offerings to children to help compensate for the cuts in school art programs and for those who are homeschooled.

While some people may feel like paint and sip businesses are a fad, E.C. Goggio said he feels that due to their communal nature they are similar to yoga or Pilates studios - they all offer something that is vital for personal health.

“Lesser people will fall out as in any business,” he said.

In the beginning The Corked Canvas will be open evenings and weekends Tuesday through Sunday, but hours may be extended to include afternoons.

Other offerings at The Corked Canvas include team building exercises and private events.


At a glance

What: The Corked Canvas
Where: 17000 W. Bluemound Road, Brookfield
When: Opening date will likely be between Christmas and New Year’s
Info: www.thecorkedcanvas.com
or 262-378-8338

Email: kmichalets@conleynet.com