Kristy and E.C. Goggio
stand outside what will soon be The Corked Canvas in
BROOKFIELD - The teaching and painting
techniques that Kristy Goggio employs will make everyone
who attends a class at The Corked Canvas feel creative.
Goggio and her husband, E.C., are opening
The Corked Canvas on Bluemound Road in the Brookfield
Fashion Center next to Pier One Imports. They hope to
have the “paint and sip” business open between Christmas
and New Year’s, but the interior is still being
While The Corked Canvas will have
instructors, canvases, wine and a fun atmosphere like
other paint and sip businesses in the metro Milwaukee
area, The Corked Canvas is also taking a unique approach
to the business model by teaching abstract painting, as
well as with grids and individual steps to help ensure
that even those who are afraid of painting will produce
a piece of art that they would feel proud to hang or
Prior to deciding to open their own
painting studio, Kristy Goggio gave paint instructions
to individuals at Shorehaven in Oconomowoc. The couple
also reside in Oconomowoc. Her experiences at Shorehaven
spurred the couple to consider creating their own
business around the idea. Kristy Goggio brings her
artistic background to the business while E.C. Goggio is
a lifelong entrepreneur.
E.C. and Kristy Goggio
talk in what will be The Corked Canvas in
What surprised E.C. Goggio during the
research process is that 38 percent of the target
demographic for The Corked Canvas will be male.
The “library” of works created by Kristy
Goggio that will be duplicated at The Corked Canvas will
appeal to men and women. Some of her works are abstract
and incorporate tins as stencils. The painters are
encouraged to use their brushes to splatter paint on the
canvas against the splatter wall. Others, like an apron
with the words Bon Appetit, require a little more
In addition to painting canvases, The
Corked Canvas will offer classes for wine glass painting
and egg painting closer to Easter. During Wine Glass
Wednesdays, participants will be instructed on how to
paint a wine glass for $30, which will include the glass
and a glass of wine. Classes like these would be great
for bachelorette parties or other functions, Kristy
She also wants to have classes tailored
for birthday parties or baby showers. For example, the
family and friends may each create a small canvas with
one train car so when it’s hung on the baby’s wall, it
forms a complete train.
“Gold, Silver & Black Splash” painting is a good
representation of using the Splatter Wall at The
Emphasizing the experience
While participants will produce their own
piece of art, the Goggios feel like the camaraderie
experienced at The Corked Canvas is more important.
“It’s about the experience and the
painting is a memento you leave with,” E.C. Goggio said,
adding his hope is that participants will leave feeling
jazzed and will tell their friends about their
The “Bon Appetit” painting will be used for
couples’ night at The Corked Canvas. The painting
incorporates stenciled letters so everyone’s
lettering looks good.
Helping to create a positive experience
is Kristy Goggio, herself an artist, E.C. Goggio said.
“She is a very good teacher and will help
people overcome the fear factor,” he said.
Eight artists have been employed by The
Corked Canvas, all who have at least a four-year degree.
There will also be a bartender who is a deejay and can
control the music based on the mood in the room. The
music also automatically decreases in volume when the
instructor begins to speak. The instructor’s work will
be projected onto a blank wall so all participants can
stencils and pre-mixed paint will be provided for
participants to create their own version of “Del
Sol” at The Corked Canvas.
In the future, the Goggios want to extend
their offerings to children to help compensate for the
cuts in school art programs and for those who are
While some people may feel like paint and
sip businesses are a fad, E.C. Goggio said he feels that
due to their communal nature they are similar to yoga or
Pilates studios - they all offer something that is vital
for personal health.
“Lesser people will fall out as in any
business,” he said.
In the beginning The Corked Canvas will
be open evenings and weekends Tuesday through Sunday,
but hours may be extended to include afternoons.
Other offerings at The Corked Canvas
include team building exercises and private events.
What: The Corked Canvas
Where: 17000 W. Bluemound Road, Brookfield
When: Opening date will likely be between Christmas and
www.facebook.com/thecorkedcanvas or 262-378-8338