Better Business Bureau reports increased need for assistance in 2014

Special to The Freeman

March 5, 2015

MILWAUKEE — The Better Business Bureau released statistics for 2014 on Thursday that showed a 20 percent increase in instances of service and “substantial increases” in most areas of assistance.

Overall instances of service approached a quarter billion, an increase of 20 percent, which is the highest total in BBB’s 103-year history, according to the announcement. Inquiries involving people looking up a business on also increased by 25 percent. In 2014, customer reviews were introduced by BBB, resulting in more than 88,000 published reviews, about a third of reviews are not published because BBB cannot verify that the reviewer is a customer of the business, according to the announcement.

The top 10 industries that the BBB received complaints about in 2014 remained unchanged compared to 2013. They were, in order from most to least: cellular telephone service and supplies; telephone communications; television (cable, CATV and satellite); auto dealers (new cars); collection agencies; auto dealers (used cars); Internet shopping; furniture retail; banks; and auto repair and service.

Overall complaints decreased about 5 percent from 2013 to 2014, according to the BBB, which report is related to the increase in inquiries and the introduction of customer reviews.

For more information or further inquiries, contact the Wisconsin BBB at