The Girard family using one of the Water’s Edge Boat
OCONOMOWOC — Corey and
Dan Erickson are making boating an affordable hobby for every
resident of Oconomowoc.
Water’s Edge Boat Club, NW34657 Road E, Okauchee, is taking a
popular Southern idea and introducing it to Oconomowoc. For a flat
fee for the season, up to four people can rent a boat to use anytime
The Ericksons have five new boats in the fleet and are operating off
of Okauchee and Pewaukee lakes.
The Enterprise spoke to Corey Erickson about why they brought the
idea to Oconomowoc, how they’ve been perceived and what he sees in
the future for his company being.
ENTERPRISE: How long have you guys been operating?
ERICKSON: Our second year. Last year we were just on Pewaukee
Lake and we expanded onto Okauchee Lake.
ENTERPRISE: How have you been received so far?
ERICKSON: It’s good. It has been good. Right now we have 11
members. We limit our memberships. For this year we have 35
available memberships, so we’re about a third full.
It’s a new concept in the area so not a lot of people know about the
concept, but it’s not a new concept overall. There are boat clubs
down South and on the coast. There are boat clubs but it’s just new
to this area.
Owen Erickson in front of one of
the Water's Edge Boat Club's boats.
ENTERPRISE: What made you want to start a boat club in Wisconsin?
ERICKSON: We’re from the Twin Cities, Minn. and they have a boat
club there. We put a our own twist on it and brought it back here
because I got married and moved here.
ENTERPRISE: How do you go about promoting a boat club?
ERICKSON: We’re doing everything we can. We’re trying to do
social media. We’ve done a couple ads in the local newspapers. We
delivered fliers. Just networking. We’ve done chamber events and
we’re just trying to spread the word.
ENTERPRISE: How would you describe a boat club?
ERICKSON: What I’d say is it’s hassle-free boating. It’s boating
without the cost of owning. Basically you don’t have to buy a new
boat, you don’t have to trailer a boat or store a boat. You don’t
have to worry about the maintenance or cleaning it. It’s just
Our members pay a onetime fee and they have an unlimited use of any
of our five boats as often as they’d want throughout the year.
Members of the Girard family
jump off one of the Water's Edge Boat Club's boats last
ENTERPRISE: What kind of boats do you have?
ERICKSON: We have pontoons and ski boats.
ENTERPRISE: What are the costs for the memberships?
ERICKSON: We have two options which is seven-days-a-week
unlimited boating for $4,000 a year. Monday (through) Thursday is
$3,000 a year. It can be up to four operators so you can split the
cost four ways. All our boats are brand-new. You’re getting
brand-new boats. If you were just going to buy a slip on Okauchee
it’s $2,000 to $3,000 alone.
ENTERPRISE: What do you like most about boating?
ERICKSON: I grew up on the lake. My brother and I who started
this, we grew up on the lake going every weekend so anytime we can
be on a lake that’s what we like to do.
ENTERPRISE: Five years down the road what do you think your
company looks like?
ERICKSON: You know five years down the road we would hope team
members can expand on other lakes throughout Lake Country. It all
depends on how much interest we get. Eventually, we’d like to expand
to other lakes to give our members options to have more than just