BUSINESS SPOTLIGHT
The fun of boating without the hassle
Two brothers bring boat club to Oconomowoc

By Eric Oliver - Enterprise Staff

June 4, 2015

The Girard family using one of the Waters Edge Boat Clubs boats.   
Submitted photo


OCONOMOWOC Corey and Dan Erickson are making boating an affordable hobby for every resident of Oconomowoc.

Waters Edge Boat Club, NW34657 Road E, Okauchee, is taking a popular Southern idea and introducing it to Oconomowoc. For a flat fee for the season, up to four people can rent a boat to use anytime theyd like.

The Ericksons have five new boats in the fleet and are operating off of Okauchee and Pewaukee lakes.

The Enterprise spoke to Corey Erickson about why they brought the idea to Oconomowoc, how theyve been perceived and what he sees in the future for his company being.


ENTERPRISE: How long have you guys been operating?

ERICKSON: Our second year. Last year we were just on Pewaukee Lake and we expanded onto Okauchee Lake.


ENTERPRISE: How have you been received so far?

ERICKSON: Its good. It has been good. Right now we have 11 members. We limit our memberships. For this year we have 35 available memberships, so were about a third full.

Its a new concept in the area so not a lot of people know about the concept, but its not a new concept overall. There are boat clubs down South and on the coast. There are boat clubs but its just new to this area.
 

Owen Erickson in front of one of the Water's Edge Boat Club's boats.    
Submitted photo

ENTERPRISE: What made you want to start a boat club in Wisconsin?

ERICKSON: Were from the Twin Cities, Minn. and they have a boat club there. We put a our own twist on it and brought it back here because I got married and moved here.


ENTERPRISE: How do you go about promoting a boat club?

ERICKSON: Were doing everything we can. Were trying to do social media. Weve done a couple ads in the local newspapers. We delivered fliers. Just networking. Weve done chamber events and were just trying to spread the word.


ENTERPRISE: How would you describe a boat club?

ERICKSON: What Id say is its hassle-free boating. Its boating without the cost of owning. Basically you dont have to buy a new boat, you dont have to trailer a boat or store a boat. You dont have to worry about the maintenance or cleaning it. Its just hassle-free boating.

Our members pay a onetime fee and they have an unlimited use of any of our five boats as often as theyd want throughout the year.

Members of the Girard family jump off one of the Water's Edge Boat Club's boats last year.     
Submitted photo

ENTERPRISE: What kind of boats do you have?

ERICKSON: We have pontoons and ski boats.


ENTERPRISE: What are the costs for the memberships?

ERICKSON: We have two options which is seven-days-a-week unlimited boating for $4,000 a year. Monday (through) Thursday is $3,000 a year. It can be up to four operators so you can split the cost four ways. All our boats are brand-new. Youre getting brand-new boats. If you were just going to buy a slip on Okauchee its $2,000 to $3,000 alone.


ENTERPRISE: What do you like most about boating?

ERICKSON: I grew up on the lake. My brother and I who started this, we grew up on the lake going every weekend so anytime we can be on a lake thats what we like to do.


ENTERPRISE: Five years down the road what do you think your company looks like?

ERICKSON: You know five years down the road we would hope team members can expand on other lakes throughout Lake Country. It all depends on how much interest we get. Eventually, wed like to expand to other lakes to give our members options to have more than just two lakes.

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