BBB advises caution when buying Final Four tickets

Freeman Staff

March 30, 2015

MILWAUKEE —As fans plan to make a huge purchase to watch the Wisconsin Badgers play Saturday in the NCAA tournament Final Four, the Better Business Bureau is advising them to take caution when buying tickets.

According to the BBB on Monday, “large sporting events are hotbeds for scammers looking to make a quick buck off unsuspecting customers, and the high cost of attending a prestigious event like March Madness leads fans to scour the Internet for the best deal. Con artists take advantage of this opportunity to capitalize on tickets that may not even exist.”

The BBB offers the following tips on how to avoid being scammed:

• Use reliable sellers. Check the NCAA’s official ticket resale website at or the official NCAA Ticket Exchange. If purchasing from a ticket broker, check its reliability with the BBB. Also check if they are members of the National Association of Ticket Brokers.

• Check your ticket vendor’s guarantee policy. Many legitimate ticket websites, including members of the NATB, guarantee every ticket sold on their sites and will replace them or provide refunds to consumers if they receive the wrong tickets or their tickets are invalid.

• Use secure websites for online transactions. Look for a padlock on the page, and the letter “s” in the URL after “http.”

• Do your research. If buying online from a third-party seller, request a fax copy of the tickets before making payment so that you can confirm the seats match up with the venue. Look for authentic security marks on the actual paper tickets.

• Don’t believe you’re that lucky. The reason tickets are expensive is because they’re hard to get and the chances of getting lucky and finding a deal are slim.

• Pay with a credit card. Paying with a credit card is a secure way to do business and offers the most protection should something go wrong.

• Be prepared to pay additional fees. Unlike airline tickets, which are now required by law to disclose all taxes and additional fees upfront, the ticket price listed at the start of the purchasing process will likely not be your final price.