advises caution when buying Final Four tickets
fans plan to make a huge purchase to watch the Wisconsin Badgers
play Saturday in the NCAA tournament Final Four, the Better
Business Bureau is advising them to take caution when buying
According to the BBB on Monday, “large sporting events are
hotbeds for scammers looking to make a quick buck off
unsuspecting customers, and the high cost of attending a
prestigious event like March Madness leads fans to scour the
Internet for the best deal. Con artists take advantage of this
opportunity to capitalize on tickets that may not even exist.”
The BBB offers the following tips on how to avoid being scammed:
• Use reliable sellers. Check the NCAA’s official ticket resale
website at primesport.com or the official NCAA Ticket Exchange.
If purchasing from a ticket broker, check its reliability with
the BBB. Also check if they are members of the National
Association of Ticket Brokers.
• Check your ticket vendor’s guarantee policy. Many legitimate
ticket websites, including members of the NATB, guarantee every
ticket sold on their sites and will replace them or provide
refunds to consumers if they receive the wrong tickets or their
tickets are invalid.
• Use secure websites for online transactions. Look for a
padlock on the page, and the letter “s” in the URL after “http.”
• Do your research. If buying online from a third-party seller,
request a fax copy of the tickets before making payment so that
you can confirm the seats match up with the venue. Look for
authentic security marks on the actual paper tickets.
• Don’t believe you’re that lucky. The reason tickets are
expensive is because they’re hard to get and the chances of
getting lucky and finding a deal are slim.
• Pay with a credit card. Paying with a credit card is a secure
way to do business and offers the most protection should
something go wrong.
• Be prepared to pay additional fees. Unlike airline tickets,
which are now required by law to disclose all taxes and
additional fees upfront, the ticket price listed at the start of
the purchasing process will likely not be your final price.