The Corridor gets a ceremonial kickoff
Project valued at $142 million; will create 3,000 permanent jobs

By Katherine Michalets - Freeman Staff

July 10, 2015

Robert Scott, Brookfield Mayor Steve Ponto, Mark Irgens, Dave Arnold, Waukesha County Executive Paul Farrow, Bob Reddin, Dan Ertl and Timothy Casey line up to break ground for The Corridor development on Thursday afternoon. The mixed-use development is on the former Ruby Farms property. 
Charles Auer/Freeman Staff

BROOKFIELD - Large earth-moving equipment motored around in the background Thursday afternoon while developers and local dignitaries gathered to hold a ceremonial groundbreaking at the future site of The Corridor at Bluemound and Calhoun roads.

Waukesha County Executive Paul Farrow said he was pleased to see that the former corn fields had been turned into a vast amount of brown dirt when he drove past it on Interstate 94 last week.

But turning to the developers of the mixed-use project - Dave Arnold, executive vice president at Irgens, and Mark Irgens, owner - Farrow said there was something lacking in the plans.

“There is one thing missing for me. I don’t know if you can still fit it in here, Dave, but an arena,” Farrow joked about the future Bucks arena.

What the project on 66 acres formerly home to Ruby Farm will include is retail, restaurants, a hotel, fitness and wellness facilities and office space.

The Shoppes at The Corridor will have more than 130,000 square feet of retail space and will be anchored by Dick’s Sporting Goods. The Corridor Corporate & Technology Park will have the first “Class A” suburban office space added in the western suburbs of Milwaukee in more than 10 years.

 A piece of earth moving equipment passes before a tractor with a plow on the former Ruby Farms property where The Corners is beginning construction. 
Charles Auer/Freeman Staff

The yellow Ruby Farm house and barn will be repurposed and made available for public entities. There will also be seven acres of land in the Deer Creek environmental corridor to Brookfield for a wetland dedication program and creating a walking trail and sidewalks.

The anticipated value of the fully developed project is $142 million with a potential property tax impact of more than $2 million and possibly more than $300,000 in hotel room tax.

Irgens said his company aims to develop projects that are innovative, creative and create value. About 500 construction jobs will be generated and more than 3,000 permanent jobs are anticipated once The Corridor is fully developed.

Brookfield Mayor Steve Ponto said The Corridor will likely be the most significant development during his tenure.

He called the former Ruby Farm land the “the most desirable undeveloped property in metro Milwaukee, and I believe in Wisconsin.”

“I have a personal commitment to this being a truly exceptional development,” he said.

Farrow said the development helped signify to other companies that Waukesha County is a great place to be located and elected officials are wanting to work with them.