Dani Sutliff and Amy Lauer in
their new store, Vintiquities.
GENESEE DEPOT - When Amy Lauer and Dani
Sutliff created a new business it was all about
recycling - from barn sale finds to an old building in
Genesee Depot. This Saturday Vintiquities will open for
a holiday-themed event, the first of many special days
Sutliff said she and Lauer have had a love of
antiques and vintage items for many years. It came to the point
where homes, garages and storage units were full of their finds.
They knew they needed to stop storing and start selling.
“What we need is like a barn and a place where we
could put all of the stuff and have people come and shop,”
Sutliff said. Plus, then their husbands wouldn’t have a reason
to be upset with all of their shopping, she joked.
Both women previously owned shops in downtown
Waukesha. Lauer owned Restyle Studio before selling it about a
year ago and Sutliff owned and then closed Three Sisters’
Uniquities. Neither woman was interested in running a store that
they would need to staff at least five days per week.
Lauer said when a business owner gets bogged down
with the day-to-day operations, it takes away from the creative
end of the business.
A decorated tree in Vintiquities. The
store will feature different themes each month. December
will have many Christmas items.
“We were driving through Genesee Depot,
and here was the barn,” Sutliff said of the Old Mill
Building. “To us, it’s kind of like our barn.”
Vintiquities will be open the second full weekend
of each month from Thursday through Sunday and will have a
theme. The first weekend will be this one and the shop has a
Inside, shoppers will find a blend of retro and
old items that Lauer and Sutliff have found, including some that
have been repurposed and others in their original condition.
In addition, area artisans have brought
merchandise to sell, including a woman who repurposes wool and
another who makes unique jewelry.
“We try to support other women in the area who
are starting up their own businesses,” Sutliff said.
With the store being open only four days per
month, Lauer and Sutliff have time to go treasure hunting.
“We have plenty of time to go out and shop the
countryside to shop for unique items to bring in,” Sutliff said.
To get the word out about Vintiquities, Sutliff
said they are using the contacts they developed with their
previous businesses, by word of mouth and on Facebook.
“We are already having fun with it and we haven’t
already opened yet,” she said with a chuckle Thursday.
Lauer said she specializes in blending old and
“I am really into finding cool, older, funkier
items and working them into a contemporary, every day style,”
By displaying the items, Lauer said, she can give
others an idea of how to mix unusual pieces.
“I think it is kind of a one of a kind shopping
experience. Every time they come it will be a lot of different
items,” Lauer said of Vintiquities. “If you are looking for that
unique, cool gift this is the place.”
At a glance
Where: S42-W31254 Highway 83, Genesee Depot
Open the second full weekend of each month and for other
special events: 3 p.m. to 7 p.m. Thursday; 10 a.m. to 5 p.m.
Friday; 10 a.m. to 5 p.m. Saturday; and 10 a.m. to 2 p.m.
Sunday. A grand opening celebration and holiday open house will
be held Saturday from 10 a.m. to 4 p.m.