Mario Gayoso Noguerol has joined
Russ Darrow as the new Hispanic market manager.
– The Russ Darrow Group has formed a Hispanic market division to
better serve the automotive needs of the community.
Mario Gayoso Noguerol has joined the company as its new Hispanic
market manager, according to a statement by Menomonee
Falls-based Russ Darrow.
Gayoso Noguerol has lived and worked in both the Madison and
Milwaukee areas and is a member of the Latino Chamber of
Commerce of Dane County in Madison and the Hispanic Chamber of
Commerce of Wisconsin in Milwaukee, according to the statement.
“Mario’s high energy, outgoing personality, and understanding of
the Hispanic market make him a great fit for our organization
and what we’re trying to accomplish,” said Mike Darrow,
president and COO of the Russ Darrow Group. “In addition to
marketing, we will also actively engage with the Latino
community in order to grow our workforce to meet the needs of
“I’m excited to be part of the Russ Darrow Group’s Hispanic
initiative and very serious about servicing the Hispanic
community in Wisconsin,” said Gayoso Noguerol. “From new and
used vehicle sales, financing or refinancing, service and body
work, accessory sales, and more, the Russ Darrow Group is poised
to become the Latino market’s go-to automotive solution.”