Russ Darrow Group creates Hispanic market division

Special to The Freeman

April 21, 2014

Mario Gayoso Noguerol has joined Russ Darrow as the new Hispanic market manager.      
Photo submitted

MENOMONEE FALLS – The Russ Darrow Group has formed a Hispanic market division to better serve the automotive needs of the community.

Mario Gayoso Noguerol has joined the company as its new Hispanic market manager, according to a statement by Menomonee Falls-based Russ Darrow.

Gayoso Noguerol has lived and worked in both the Madison and Milwaukee areas and is a member of the Latino Chamber of Commerce of Dane County in Madison and the Hispanic Chamber of Commerce of Wisconsin in Milwaukee, according to the statement.

“Mario’s high energy, outgoing personality, and understanding of the Hispanic market make him a great fit for our organization and what we’re trying to accomplish,” said Mike Darrow, president and COO of the Russ Darrow Group. “In addition to marketing, we will also actively engage with the Latino community in order to grow our workforce to meet the needs of our customers.”

“I’m excited to be part of the Russ Darrow Group’s Hispanic initiative and very serious about servicing the Hispanic community in Wisconsin,” said Gayoso Noguerol. “From new and used vehicle sales, financing or refinancing, service and body work, accessory sales, and more, the Russ Darrow Group is poised to become the Latino market’s go-to automotive solution.”