Dropping the Bombers on the Brewers
AJ Bombers opens at Miller Park

By Adam Lindemer - Conley News Service

April 5, 2014

A new AJ Bombers location is one of numerous new features at Miller Park. Others include renovations to TGI Fridays and the Toyota Territory in right field. The Milwaukee Brewers opened the season Monday against the Atlanta Braves. 
John Ehlke/Conley News Service

MILWAUKEE – The burger deemed “Milwaukee’s Best Cheeseburger” has arrived at Miller Park.

AJ Bombers has opened a location inside the home of the Milwaukee Brewers as one of the changes that’s been made to the ballpark.

“This was a long time in the making actually,” AJ Bombers’ co-owner Joe Sorge, who owns the business with his wife Angie, said. “The interest has been there for a few years, and in the last six months, things moved relatively quickly.”

The business’ Milwaukee Burger was declared winner of the Travel Channel’s “Food Wars.”

“Well, we’re known for that Milwaukee Burger, but we also have some interesting combinations,” Sorge said.

Also on the menu is the Barrie Burger, a bacon cheeseburger topped with peanut butter.

And the combinations don’t stop at burgers, as AJ Bombers will also serve frozen custard, with a Nutella and banana mixture being one flavor of a sundae. The frozen custard staple will be Bernie’s Concrete Mixer, which is vanilla custard with caramel corn, peanuts and caramel sauce.

The Miller Park location will be the third overall for AJ Bombers, with another location in downtown Milwaukee on North Water Street, as well as a Madison location on West Gorham Street.

“I think this will be as much help to the Madison location as the Madison location has been for here (Milwaukee),” Sorge said. “I could not be happier.”

Other changes at Brewers’ home 

There have been some other changes at Miller Park.

The seating area known as the “Toyota Territory” has been expanded from a 24-seat capacity to more than 100.

The concourse level will seat 75 people and be open to all fans during regularseason home games. Seating and high-top tables will be on a first-come, first-serve basis.

“I think this will be one of the first places that fans will come to,” Brewers Chief Operating Officer Rick Schlesinger said.

A raised portion of the new section that holds 30 people will be open to all fans during 41 regular-season games.

Even Miller Park mainstay TGI Fridays received a slight makeover, with adjustments to its entry as well as new tabletops, ceiling fans and a new bar area and stools.

Brewers Senior Director of Business Operations Teddy Werner said the changes were made to stay consistent with most of the other franchise locations.

Fans can also get their hands on game-used apparel, as the stadium will be displaying such items available for purchase.

“Fans can pre-order or purchase things here,” Schlesinger said. “They can do as they see fit. This will be a big deal as far as merchandise.”

Such items available will be game balls, with batter, pitcher and outcome indicated on the encased ball. Jerseys, hats, helmets, lineup cards and bases are among the several items for purchase.

To see the items, check out the kiosk behind Section 111 of Miller Park.

“Some items will have the dirt and sweat that shows it actually was being worn,” Schlesinger said. “The balls will have the dirt and bat marks on them.”