Dr. Tracy Geiger, left, and Dr. Jason Geiger
have opened North Shore Concierge Clinic. Both left more
traditional careers as physicians, at least by today’s
standards, to open a practice in Cedarburg that they say
allows them the time to give more personalized care to their
clients. “We’re really old-fashioned, small-town doctors,’
Jason Geiger said.
Tracy Geiger and Dr. Jason Geiger opened North Shore
Concierge Clinic, they brought a side of medicine back to
Cedarburg that has been missing for decades: Doctors who
make house calls, who are able to spend an hour with a
patient and, in incorporating modern technology, welcome a
text from a patient at any time of the day or night.
goal is to be compassionate, and this model allows us to do
that,” said Tracy Geiger of the clinic he and his brother
established in January. “If you’re not able to build a
strong relationship with your patient, everything just falls
really old-fashioned, small-town doctors,” said Jason
Geiger. “From our standpoint, it’s much easier to take care
of people this way.”
medicine works a little differently than traditional health
care. Patients purchase care through a monthly fee, which
varies by age group, which gives access to medical care on
retainer. The clinic is currently located at Cedarburg
Family Wellness Center, but is an independent entity.
does accept Medicare and can bill insurance plans as an
out-of-network provider, based on the individual patient’s
needs. Almost all of the clinic’s services can be paid for
by HSA or FSA plans.
economics of concierge plans make particular sense for
patients with high-deductible health care plans. Once
enrolled, patients receive an annual exam, $1 office visits
and around-the-clock access to the doctors. Should specialty
care be necessary, the NSCC doctors provide referrals and
stay involved in the ongoing care.
are able to provide tremendous savings for any necessary lab
work,” explained Tracy Geiger. “Physicians receive a
tremendous discount on lab work - sometimes the cost can be
less than $10 - and we pass that on to our patients. In some
instances, the cost savings can be 80 to 90 percent.”
Shore Concierge Clinic offers $10 office visits one Saturday
every month and $50 urgent care visits ($100 for house
calls), which are available on a walk-in basis to the
of opening a modern, yet old-fashioned medical clinic in
Cedarburg appealed to both brothers, who grew up in Delavan.
is a veterinarian and his big dream was that we would grow
up and we would have this big Geiger Veterinary Clinic
together É but we both have allergies and I have asthma, so
that wasn’t going to happen,” said Tracy Geiger. Jason
Geiger practiced medicine in Milwaukee and Tracy Geiger
worked for the Marshfield Clinic and practiced medicine in
Phillips, a small town in northern Wisconsin, before
establishing their Cedarburg clinic. Both became a little
disillusioned with the status quo in medical clinics and the
business of medicine, and decided to make a change to a type
of practice that emphasizes quality of care and compassion
for their patients.
As for the
decision to open in Cedarburg, it was a logical one for the
two brothers, who had also hoped of one day working
lived in downtown Milwaukee until our first son was born,
and we used to come to Cedarburg,” said Jason Geiger, whose
family moved to Cedarburg eight years ago. “We realized this
was the kind of community we wanted to live in, and now
there’s no way we are leaving.”
Geiger agreed, and said that their goal is to establish a
clinic that embodies the spirit of Cedarburg.
really inspired by things like what happened with the Rivoli
downtown,” he said. “A bunch of people from the community
got together and re-did this great old theater, and now they
volunteer at it and keep it running. That’s the kind of
community we want to be a part of and contribute to.”
Shore Concierge Clinic will be participating in the Sample
of Cedarburg at the Cedarburg Cultural Center on March 25
from 5:30 p.m. until 8 p.m.
medicine works for corporate plans as well
Small local businesses looking at health care
options might just want to look into concierge medicine as
part of their benefit plans.
“It actually works really well for things
like wellness plans and employee clinics,” said Dr. Jason
Geiger. “It gives employers options.”
Dr. Tracy Geiger said that corporate plans
also allows doctors to work with set populations of people,
which opens up opportunities to improve workplace wellness.
“We already have some interest from a few
local businesses,” he noted. “And it really does fit into
our theme and how we want to care for the community.”
North Shore Concierge Clinic
W62 N225 Washington Ave. Cedarburg